{"id":2286,"date":"2021-06-09T16:44:03","date_gmt":"2021-06-09T16:44:03","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/"},"modified":"2025-03-13T02:37:48","modified_gmt":"2025-03-13T02:37:48","slug":"recruit-real-estate-agents-using-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/","title":{"rendered":"Recruit real estate agents using artificial intelligence"},"content":{"rendered":"\n

Is there an easier, more intuitive way to recruit agents? Lone Wolf Technologies thinks so. The company recently launched Recruit<\/a>, an artificial-intelligence (AI) recruiting tool for brokers.<\/p>\n\n\n\n

Traditional Recruiting<\/strong><\/p>\n\n\n\n

Mark Miles, Director of Operations and Technology for Dream Town Realty, understands the challenges of the recruitment process well. With 400 agents at his Chicago-based firm, Miles previously relied on traditional recruitment methods.<\/p>\n\n\n\n

For years, brokers have relied on data sources such as Broker Metrics, Miles points out. \u201cThis provided raw data, remedial searching, and a lot more data analysis,\u201d explains Miles. \u201cYou\u2019ve got to manually go through and extract the data\u2014a very time-consuming process. You\u2019re sorting, compiling, using Excel spreadsheets, and using an outside CRM to track everything. Recruit does all that for you,\u201d says Miles.<\/p>\n\n\n\n

Tap the Power of AI<\/strong><\/p>\n\n\n\n

These days, Miles turns to Recruit to help him find the right candidates and track the recruitment process.<\/p>\n\n\n\n

\u201cThe coolest thing that [AI] does is that you can launch a search by identifying existing agents or brokers within your offices whom you want to replicate,\u201d says Miles. \u201cRecruit then uses AI to go to the pool of brokers outside<\/em> your company and matches them on a rating system.\u201d As the system learns and ingests more data, it gets better and more accurate.<\/p>\n\n\n\n

How Recruit Works<\/strong><\/p>\n\n\n\n

By building custom search profiles based on your favorite brokers and agents, Recruit leverages publicly available data from your MLS to crunch nearly three dozen metrics and assign what\u2019s called a Fit Score to each agent it unearths. Recruit then ranks individuals in order of the best fit based on your criteria. Search results might yield more than a hundred names, but the best matches are at the top of the list. The further you go down the list, the less relevant the match. That\u2019s what drew Miles to Recruit in the first place\u2014its ease of use and its ability to provide accurate, targeted results.<\/p>\n\n\n\n

With Recruit, Miles searches not only for individual dollar volume and units, but also where they do their business\u2014not<\/em> something that\u2019s readily available on other platforms. \u201cWhen you drill into the data further, you could see the last 12 months of production, if there was an increase or decrease, the average sales price, and the total sales split into the buying and listing side,\u201d explains Miles, noting this is relevant to understanding the local talent.<\/p>\n\n\n\n

Real World Example<\/strong><\/p>\n\n\n\n

Miles offers one example of how recruiting using AI can be a game-changer. Suppose you\u2019ve got eight top brokers across your company that you want to \u201creplicate,\u201d meaning you want to find other brokers with similar business. Using traditional data searches might yield results for several dozen brokers with the same features or business models. The problem? They might be in geographic locations where you don\u2019t do business. Among other metrics Recruit uses, its AI component allows you to specifically target your criteria across the market you define. [LB1]<\/a>\u00a0<\/p>\n\n\n\n

Best Practices<\/strong><\/p>\n\n\n\n

The most import thing is to understand your existing agent base, advises Miles. \u201cOf those agents, identify who best provides for your brokerage in whatever aspects you deem attractive,\u201d he says. Clearly identifying individuals from your internal population allows Recruit to mimic those whom you feel best contribute to your brokerage and then provide a hit list of similar individuals to recruit.<\/p>\n\n\n\n

\u201cRecruit\u2019s biggest value proposition is the ability to identify existing top producers in your company, conduct a custom search, and get a FIT score with best-matched agents or brokers,\u201d says Miles. A close second? The recruiting tasks and follow-up component. \u201cIt\u2019s flexible and allows you to check the status of recruits, assign tasks, track follow-up activities, identify who\u2019s working with specific recruits\u2014all of which streamline the recruiting process and eliminate crossover tasks.\u201d<\/p>\n\n\n\n

Look beyond top producers, advises Miles. Revenue volume is important, but you could also look at newer or mid-producing agents bringing in $2-4 million per year. \u201cIf you\u2019ve got the right programs internally and provide them with support, you can turn them into agents producing $4-8 million per year,\u201d he says. \u201cYou can coach, mentor, and train these agents to the next level. You don\u2019t need to focus solely on the mega-producers to elevate your business.\u201d<\/p>\n\n\n\n

The Early Payoff<\/strong><\/p>\n\n\n\n

Miles notes that it\u2019s too early to gauge a success rate with Recruit since he\u2019s only been using it for a month. \u201cWe haven\u2019t specifically recruited anyone just yet through Recruit,\u201d says Miles, pointing out how the recruitment process is generally a long-term, relationship-building effort unless you\u2019re recruiting people right out of school. \u201cBut as far as time savings, it\u2019s huge,\u201d he notes.<\/p>\n\n\n\n

Lisa Beach is an Orlando freelance journalist, copywriter, and content marketing writer. Her work has been published in The New York Times, Conde Nast Traveler, Parade, Islands, Good Housekeeping, USA Today, Costco Connection, and dozens more. Check out her writer\u2019s website<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Is there an easier, more intuitive way to recruit agents? Lone Wolf Technologies thinks so. The company recently launched Recruit, an artificial-intelligence (AI) recruiting tool for brokers.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[1039],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nRecruit real estate agents using artificial intelligence - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"Is there a more intuitive way to recruit agents? Lone Wolf Technologies recently launched Recruit, an artificial-intelligence recruiting tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruit real estate agents using artificial intelligence\" \/>\n<meta property=\"og:description\" content=\"Is there a more intuitive way to recruit agents? Lone Wolf Technologies recently launched Recruit, an artificial-intelligence recruiting tool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lisa A. Beach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa A. Beach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"Recruit real estate agents using artificial intelligence\",\"datePublished\":\"2021-06-09T16:44:03+00:00\",\"dateModified\":\"2025-03-13T02:37:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\",\"name\":\"Recruit real estate agents using artificial intelligence - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2021-06-09T16:44:03+00:00\",\"dateModified\":\"2025-03-13T02:37:48+00:00\",\"description\":\"Is there a more intuitive way to recruit agents? Lone Wolf Technologies recently launched Recruit, an artificial-intelligence recruiting tool.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recruit real estate agents using artificial intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Recruit real estate agents using artificial intelligence - RealTrends - Blog","description":"Is there a more intuitive way to recruit agents? Lone Wolf Technologies recently launched Recruit, an artificial-intelligence recruiting tool.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"Recruit real estate agents using artificial intelligence","og_description":"Is there a more intuitive way to recruit agents? Lone Wolf Technologies recently launched Recruit, an artificial-intelligence recruiting tool.","og_url":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Lisa A. Beach","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Lisa A. Beach","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"Recruit real estate agents using artificial intelligence","datePublished":"2021-06-09T16:44:03+00:00","dateModified":"2025-03-13T02:37:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/"},"wordCount":834,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/","url":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/","name":"Recruit real estate agents using artificial intelligence - RealTrends - Blog","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2021-06-09T16:44:03+00:00","dateModified":"2025-03-13T02:37:48+00:00","description":"Is there a more intuitive way to recruit agents? Lone Wolf Technologies recently launched Recruit, an artificial-intelligence recruiting tool.","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2021\/06\/09\/recruit-real-estate-agents-using-artificial-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Recruit real estate agents using artificial intelligence"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data & Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"predecessor-version":[{"id":7056,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2286\/revisions\/7056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2286"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}