{"id":2254,"date":"2021-05-21T14:47:41","date_gmt":"2021-05-21T14:47:41","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/"},"modified":"2025-03-13T02:37:41","modified_gmt":"2025-03-13T02:37:41","slug":"zavvie-accelerates-growth-with-1-75m-inside-round-of-investment","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/","title":{"rendered":"zavvie accelerates growth with $1.75M inside round of investment"},"content":{"rendered":"\n<p><em>NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth <\/em>with $1.75 million inside round.<\/p>\n\n\n\n<p>PropTech startup zavvie, the first complete agent-centric brokerage selling solutions platform and marketplace, announced the completion of a $1.75 million inside round from existing investors, including Second Century Ventures, backed by the National Association of Realtors.<\/p>\n\n\n\n<p>The rapid market penetration of verified institutional buyers, including <a href=\"https:\/\/www.realtrends.com\/blog\/new-ibuyer-instant-offer-comparison-tool-launched\/\" target=\"_blank\" rel=\"noreferrer noopener\">iBuyers<\/a> and \u201cbuy before you sell\u201d Bridge Buyers, has fueled zavvie\u2019s expansion. More than 60,000 real estate sales professionals from some of the nation\u2019s most successful and fastest-growing multi-state brokerages have access to zavvie-powered platforms, which typically present over 100 offers a day nationwide.<br><br>\u201ciBuyers and Bridge Buyers are buying more homes than ever in almost every major market,\u201d said Lane Hornung, zavvie co-founder and CEO. \u201cThe market opportunity for zavvie is massive as we are uniquely positioned at the center of this growth,\u201d Hornung added. \u201cBy keeping agents involved in all real estate selling options, zavvie facilitates the convergence between the traditional industry incumbents with the new disruptors and innovators.<\/p>\n\n\n\n<p>\u201cAlready zavvie has arguably achieved the fastest adoption by the largest residential brokerages of any software platform,\u201d he added. According to Hornung, the addition of broker partners, whose agents request purchase offers from verified buyer partners, has accelerated the growth of zavvie\u2019s marketplace. &nbsp;<\/p>\n\n\n\n<p>Hornung notes that PropTech currently is attracting more than $<a href=\"https:\/\/weeklyproptech.com\/blog\/this-week-in-proptech-april-30-2021\">350 million a week<\/a> in new capital, according to <em>Weekly Proptech,<\/em> published by the Center for Real Estate Technology &amp; Innovation. Investors are attracted by the size and scale of the real estate industry, which is home to America\u2019s largest asset class and annual transactions exceeding $1.6 trillion in total value.<\/p>\n\n\n\n<p>Moreover, research shows the top 120,000 agents handle more than 50 percent of all deal flow and closed real estate transactions in the U.S. The top 100 brokerages handle 55 percent of all transactions. And currently, 30 percent of the top 100 brokerages already use a zavvie-powered platform.<\/p>\n\n\n\n<p>\u201cOur platform aggregates homes for purchases from tens of thousands of agents who represent millions of homeowners and delivers deals to enterprise buyers with billions of capital to place,\u201d Hornung said.<\/p>\n\n\n\n<p>Mike DelPrete, a&nbsp;global real estate tech strategist, leading iBuyer expert and member of zavvie\u2019s Board of Directors, reports the market trend of more people selling their homes to a verified institutional buyer versus another individual buyer will continue to grow significantly over the next several years. \u201ciBuyers survived COVID and are rebounding to their pre-pandemic levels,\u201d said DelPrete, \u201cand we are seeing an even bigger growth surge among the buy-before-you-sell bridge providers.\u201d<\/p>\n\n\n\n<p>Hornung agrees, noting that the explosion in the popularity of bridge solutions is driving zavvie\u2019s most recent growth. zavvie has added several new verified Bridge Buyers, including EasyKnock, Knock, and Ribbon, as Verified Buyer Partners.<\/p>\n\n\n\n<p>zavvie\u2019s Verified Buyer Partners \u2013 including iBuyers, Bridge Buyers and Listing Concierges \u2013 collectively on track to purchase more than 85,000 homes in 2021.<\/p>\n\n\n\n<p>zavvie also recently announced a partnership with <a href=\"https:\/\/www.leadingre.com\/mediaroom\/2021\/04\/26\/leadingre-adds-zavvie-to-sg\">Leading Real Estate Companies of the World<sup>\u00ae<\/sup><\/a>, a global network of 550 top independent real estate firms.<\/p>\n\n\n\n<p>\u201cHomeowners want two things when they are thinking about selling a home. First, they want to know about every option available to sell. Second, they want to work with a trusted real agent to walk them through all the choices. The zavvie platform is the only technology that does both at the same time,\u201d said Hornung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[19],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>zavvie accelerates growth with $1.75M inside round of investment - RealTrends - Blog<\/title>\n<meta name=\"description\" content=\"NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"zavvie accelerates growth with $1.75M inside round of investment\" \/>\n<meta property=\"og:description\" content=\"NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"zavvie accelerates growth with $1.75M inside round of investment\",\"datePublished\":\"2021-05-21T14:47:41+00:00\",\"dateModified\":\"2025-03-13T02:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\"},\"wordCount\":569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\",\"name\":\"zavvie accelerates growth with $1.75M inside round of investment - RealTrends - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2021-05-21T14:47:41+00:00\",\"dateModified\":\"2025-03-13T02:37:41+00:00\",\"description\":\"NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"zavvie accelerates growth with $1.75M inside round of investment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"zavvie accelerates growth with $1.75M inside round of investment - RealTrends - Blog","description":"NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/","og_locale":"en_US","og_type":"article","og_title":"zavvie accelerates growth with $1.75M inside round of investment","og_description":"NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.","og_url":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"zavvie accelerates growth with $1.75M inside round of investment","datePublished":"2021-05-21T14:47:41+00:00","dateModified":"2025-03-13T02:37:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/"},"wordCount":569,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/","url":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/","name":"zavvie accelerates growth with $1.75M inside round of investment - RealTrends - Blog","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2021-05-21T14:47:41+00:00","dateModified":"2025-03-13T02:37:41+00:00","description":"NAR\u2019s Second Century Ventures plus existing investors accelerate zavvie\u2019s growth with $1.75 million inside round.","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2021\/05\/21\/zavvie-accelerates-growth-with-1-75m-inside-round-of-investment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"zavvie accelerates growth with $1.75M inside round of investment"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions"}],"predecessor-version":[{"id":7024,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/2254\/revisions\/7024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=2254"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}