{"id":2211,"date":"2021-04-29T15:18:09","date_gmt":"2021-04-29T15:18:09","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/04\/29\/tips-for-getting-reluctant-buyers-to-act\/"},"modified":"2025-03-13T02:37:32","modified_gmt":"2025-03-13T02:37:32","slug":"tips-for-getting-reluctant-buyers-to-act","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/04\/29\/tips-for-getting-reluctant-buyers-to-act\/","title":{"rendered":"Tips for getting reluctant buyers to act"},"content":{"rendered":"\n<p>While the amount of bidding wars and frustrated buyers indicates many buyers are already in the market, there are a lot of reluctant buyers who\u2019ve heard how cutthroat bidding wars can be, or have heard about homes going for thousands over list price. <\/p>\n\n\n\n<p>Last week, RealTrends offered several strategies agents could use to <a href=\"https:\/\/www.realtrends.com\/blog\/next-week-is-the-best-week-to-list-a-house-for-sale\/\" target=\"_blank\" rel=\"noreferrer noopener\">give potential sellers that little nudge<\/a> they need to put that listing on the market.&nbsp;This post will offer tips to get reluctant buyers to make the jump. While this market isn\u2019t right for everyone, some buyers will benefit by acting soon. Here\u2019s some data to help explain why, for some buyers, the frustration, competition and added up-front cost might be worth it in the long run.&nbsp;<\/p>\n\n\n\n<p>It is rough and tumble out there for buyers right now. And it can be quite a challenge and with the low inventory, especially a departure from what buyers have been used to. Reluctant buyers are nervous to compete. They\u2019re nervous about market conditions. They\u2019re nervous that we are at the peak. They\u2019re nervous of a repeat of the market crash of the late 2000s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-do-the-math\"><strong>Do the math<\/strong><\/h4>\n\n\n\n<p>Remind <a href=\"https:\/\/www.businessinsider.com\/should-i-buy-a-house-right-now-2021-4\">buyers who are concerned<\/a> about another real estate bubble that in 2000, 2005 and 2010, interest rates were significantly higher on residential property loans. Experts predict we\u2019ll see interest rates increase slightly throughout 2021, with some looking at 3.6%. For people looking for a home they plan to live in for three to five years, explaining the math can help them understand what would happen if the market went down and interest rates went up.&nbsp;<\/p>\n\n\n\n<p>For a lot of potential buyers, simply sitting down with them and going over the market conditions, concerns about a potential bubble, interest rates and other factors that affect their upfront costs, monthly payments and total purchase price.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-regulate-expectations-and-emotions\"><strong>Regulate expectations and emotions<\/strong><\/h4>\n\n\n\n<p>One thing agents can do to help buyers curb the emotion is heavily frontload the conversation. It\u2019s up to real estate professionals to guide buyers through the process from a purely objective and logical standpoint\u2014remaining emotionless as they work through the process.&nbsp;<\/p>\n\n\n\n<p>Another way is to revisit reluctant buyers\u2019 expectations and needs\/wants a few weeks into the representation agreement. When buyers start the process, they\u2019re set on finding their dream home. That\u2019s not impossible in today\u2019s market, but many, especially those who need to buy\/sell in a hurry, might find it\u2019s quite different than they thought. It\u2019s really important to circle back and re-establish the ground rules for engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Have they reconsidered geographic areas?<\/li><li>Have they reconsidered the style of home?<\/li><li>Have they changed price points?<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ryan-serhant-push-pull-persist\"><strong>Ryan Serhant: push, pull, persist<\/strong><\/h4>\n\n\n\n<p>Wishy-washy or reluctant buyers are frustrating to agents, said <a href=\"https:\/\/modernresummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021 Modern Real Estate Summit<\/a> keynote speaker Ryan Serhant, founder and principal broker at <a href=\"https:\/\/www.serhant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERHANT<\/a>. He spoke about his \u201cthree Ps\u201d that are his \u201csecret sauce to getting buyers off the fence, getting rid of that indecision and bringing a deal over the finish line.\u201d<\/p>\n\n\n\n<p>Here\u2019s how Serhant described his three Ps at the summit:<\/p>\n\n\n\n<p>PUSH: Sometimes people just need to be pushed in the right direction. People like being told what to do. That\u2019s a real thing. It\u2019s why so many people get into the sales business and then quit. It\u2019s not just the rejection. It\u2019s because for all we complain, we want to be told where to be and what to do.<\/p>\n\n\n\n<p>That\u2019s where real estate agents come in. Agents need to be confident in pushing reluctant buyers toward a decision instead of letting clients make that decision. Say to them: <em>\u201cListen, these five houses are going to sell, they\u2019re going to go. I know it\u2019s tough, but you like all of them. So which one do you want to make an offer on first? Which one do you want to go to battle for? Let\u2019s do that now. And let\u2019s see what we can make happen.\u201d<\/em><\/p>\n\n\n\n<p>You\u2019re helping them get to that decision. You&#8217;re pushing them. Serhant said he learned this when from a client who was looking for the perfect home. He spent months showing her everywhere because he thought, &#8220;<em>Hey, the client\u2019s always right. I will do whatever she says; whatever my clients want.&#8221;<\/em> That\u2019s not how it works.<\/p>\n\n\n\n<p>Eventually, Serhant listened to what she was saying, and found her a place that was exactly what she wanted. I pushed her to make a decision and she bought it.<\/p>\n\n\n\n<p>PULL: This is the opposite. Instead of pushing reluctant buyers toward making a decision, sometimes some people need to know that the decision isn\u2019t even possible anymore. <em>\u201cHey, you know that apartment you really really want? That house you\u2019ve been debating about coming up in price to get? Guess what. I don\u2019t think it&#8217;s going to be available anymore after tomorrow. So I prepared three more listings for you. They&#8217;re not in the area you want to be and they\u2019re a lot less expensive because they don\u2019t have the bedroom count you want but they\u2019re what&#8217;s available right now. And I think we should go see them tomorrow at four or five.\u201d<\/em><\/p>\n\n\n\n<p>Start to pull the deal away. Pull the dream away. \u201cNo, no, sorry. Sorry. I\u2019ve just been in my own head. Where should we come in on price? Let\u2019s do it.\u201d<\/p>\n\n\n\n<p>PERSIST: Serhant said that if he has a client who is sitting on the fence, a client who is completely indecisive after he&#8217;s pushed and pulled, Serhant said he goes into \u201cpersist\u201d mode by talking to them once a day, and sending them a comp one day with a note: <em>\u201cHey, here\u2019s something else that just sold. It might help you make a decision.\u201d<\/em> If they don\u2019t reply the next day, <em>\u201cHey, here are a few other options.\u201d<\/em> Next day, <em>\u201cHey, here\u2019s some market data.\u201d<\/em> Next day, <em>\u201cHey, you want to give them a call?\u201d<\/em> Then I give them two days break. But he persists all the way through, because instead of just pushing or pulling, sometimes clients just need that nudge so you stay top of mind.<\/p>\n\n\n\n<p>Remember, the deal is the most important thing to us because it\u2019s what we do, Serhant said. But reluctant clients have other things on their mind. The push, pull, persist method can help agents close more deals and be more successful at convincing reluctant buyers to commit. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s some data to help explain why the frustration, competition and added up-front cost might be worth it, long-term, to reluctant buyers.<\/p>\n","protected":false},"author":17461,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[572],"class_list":["post-2211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips for getting reluctant buyers to act - RealTrends - 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