{"id":2067,"date":"2021-02-22T16:53:56","date_gmt":"2021-02-22T16:53:56","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2021\/02\/22\/how-gen-z-will-shake-up-the-real-estate-market\/"},"modified":"2025-03-13T02:36:41","modified_gmt":"2025-03-13T02:36:41","slug":"how-gen-z-will-shake-up-the-real-estate-market","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2021\/02\/22\/how-gen-z-will-shake-up-the-real-estate-market\/","title":{"rendered":"How Gen Z Will Shake Up the Real Estate Market"},"content":{"rendered":"\n<p>Life has gotten &#8220;noisy&#8221; for the Gen Zers. Find out how tech trends may change the way Gen Z buys real estate.<\/p>\n\n\n\n<p>In late 2019, Instagram buzzed with the latest design trend identified by an article in <em>House Beautiful<\/em>. Actually, it wasn\u2019t really a trend at all, but a new wave of \u201cGrand Millennials,\u201d identified as those in their mid-20s to early 30s, who have an affinity for design trends considered by mainstream media to be old school traditional style. In other news, what\u2019s old is definitely new again.<\/p>\n\n\n\n<p>While the popular look, also called \u201cgranny chic,\u201d involves donning vintage-style pieces, like crochet sweaters and eyeglass chains, it seems the idea of \u201cGrand Millennial\u201d is working its way into the home, and weaving into the next generation as well.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Recently, I had a great conversation with my Gen Z daughter about how she and her friends have decided they are not letting their kids have ipads, phones and other technology until they are older, how girls in her sorority are crocheting and knitting, and how she just wants to have a conversation where the other people are not on their phones.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cLife has gotten noisy,\u201d she said. And while those of us who have been living a noisy, modern life for quite some time now have already determined this a couple decades ago, the Gen Zers are feeling it now, too. In other words, it&#8217;s back to gardening, wallpaper, and designated room space for separate activities to start organizing and quieting the noise.<\/p>\n\n\n\n<p>Forbes reported on&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/charlesrtaylor\/2020\/10\/02\/the-growing-importance-of-the-home-for-young-consumers\/?sh=58efb937f548\">housing preferences<\/a>&nbsp;among Millennials and Generation Zers, particularly in the era of COVID-19.&nbsp;&nbsp;\u201cAs young people look to their spaces as mental health retreats, at-home items and services that comfort, declutter, or foster a feeling of escape from the outside world will resonate.\u201d&nbsp;They are beginning to form relational households and they\u2019re looking for their sanctuary.<\/p>\n\n\n\n<p>This desire to return to the more traditional will have them looking for single family homes, even if it has to be smaller and further out to provide them an oasis. Basically, they will give up location for their yard. This generation is also looking for hidden gems, areas where walkability is higher but not urban.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.investopedia.com\/personal-finance\/how-millennials-are-changing-housing-market\/\">Investopedia<\/a>&nbsp;recently noted, \u201cThe&nbsp;economic recovery&nbsp;over the past decade has been good for many Americans, and one of the effects of this is a surge in home buying among&nbsp;young&nbsp;Millennials. Those in their late 20s and early 30s, in particular, are leading the charge, with homeownership rates among these groups up to two to four times higher than other age groups during the years 2014\u20132016, according to a&nbsp;research report by Fannie Mae.\u201d&nbsp;<\/p>\n\n\n\n<p>What many are asking is how can they afford it, but when it comes to affordability, Gen Z has been given two opportunities between that of wealth transfer from their parents, and a booming stock and bitcoin market. What we\u2019re seeing is they are taking those winnings to real estate. Also, while there\u2019s a nationwide inventory shortage, a majority of economists believe we will overcome that disadvantage that millennials are facing right as Gen Z\u2019ers are ready to buy a home, which reports say many of them are looking to do so before age 25.&nbsp;<\/p>\n\n\n\n<p>In 2021, we are seeing younger homeowners put down larger down payments, cash purchases, and appraisal gaps from a generation who seem to have more liquidity than ever. Partner this cash with a chopped-up house on a little plot of land and you\u2019ve got yourself a winning bid!&nbsp;<\/p>\n\n\n\n<p>Generation Z is certainly a new breed of buyer and as we all know, we have to evolve with the times and the customer. Now more than ever, brokers and agents have to find that digital and competitive edge to remain relevant and outshine competitors. Traditional means of advertising through mailings, refrigerator magnets and door hangers will be replaced with video blogs, landing pages and TikTok snippets. Instead of highlighting a home\u2019s function as a place to entertain, more emphasis will be placed on a home\u2019s comfort zones and safe place retreats. Although the trend for home styles and designs may return to old school the means of engaging with GenZ will require a new age approach.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>For over 20 years, Nicole Rueth has passionately advised clients on their wealth building and home financing strategies. Recognized by Mortgage Executive Magazine as one of the top 200 Mortgage Advisors in the country, Nicole is the #1 Originator in Colorado, a Five Star Professional by Denver\u2019s 5280 Magazine, and Fairway Mortgage\u2019s #1 advisor nationally.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Life has gotten &#8220;noisy&#8221; for the Gen Zers. Find out how tech trends may change the way Gen Z buys real estate. In late 2019, Instagram buzzed with the latest design trend identified by an article in House Beautiful. Actually, it wasn\u2019t really a trend at all, but a new wave of \u201cGrand Millennials,\u201d identified [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[521],"class_list":["post-2067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Gen Z Will Shake Up the Real Estate Market - RealTrends - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2021\/02\/22\/how-gen-z-will-shake-up-the-real-estate-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gen Z Will Shake Up the Real Estate Market\" \/>\n<meta property=\"og:description\" content=\"Life has gotten &#8220;noisy&#8221; for the Gen Zers. 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