{"id":2021,"date":"2018-05-04T16:55:00","date_gmt":"2018-05-04T16:55:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/05\/04\/low-cost-brokerages\/"},"modified":"2025-03-13T02:36:12","modified_gmt":"2025-03-13T02:36:12","slug":"low-cost-brokerages","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/05\/04\/low-cost-brokerages\/","title":{"rendered":"LOW COST BROKERAGES | Is It All About the Money?"},"content":{"rendered":"<h2 class=\"p1\"><strong>IF IT WERE ONLY ABOUT THE MONEY, EVERY AGENT WOULD ALWAYS BE WITH THE LOWEST COST BROKERAGE<\/strong><\/h2>\n<p class=\"p2\"><strong><i>The relationship an agent has with their firm and with the leader makes the difference.<\/i><\/strong><\/p>\n<p><!--more--><\/p>\n<p class=\"p6\"><span class=\"s1\">I had the oppor<\/span>tunity to get the pulse on recruiting from Steve Murray. Steve is the president and owner of REAL Trends. He also co-authored four books on the valuation of residen<span class=\"s1\">tial real estate brokerage firms; co-authored the <\/span>2011 book \u201c<span style=\"color: #0000ff;\"><a href=\"https:\/\/www.amazon.com\/Game-Plan-Estate-Professionals-Uncertain-ebook\/dp\/B0052AHYRU\">Game Plan<\/a><\/span>,\u201d about the past and future of <span class=\"s1\">residential<\/span> brokerage; and co-authored the 2014 book, \u201c<a href=\"https:\/\/store.realtrends.com\/products\/game-changers\">Game Changers: The Unfounded Fears and Future Prosperity of the Residential Real Estate Business.<\/a>\u201d Steve has served dozens of state and local Realtor<sup>\u00ae<\/sup> associations and <span class=\"s1\">MLS organizations in a consulting capacity and has consul<\/span>ted with several large technology firms over the years.<\/p>\n<p class=\"p6\"><strong>{Mike:} Steve, what in your opinion is a significant motivation for an agent to join a firm?<\/strong><\/p>\n<p class=\"p6\"><strong>{Steve:}<\/strong> While there is a far higher interest today in splits and bonuses to switch, for the majority of agents, it remains the relationship with their firm and with the leader that makes the difference. Does the broker have a vision for the future, where is the company going, is the firm moving forward in technology and using the latest marketing channels?<\/p>\n<p><a href=\"https:\/\/www.realtrends.com\/blog\/publications\/newsletter\/\">READ MORE: Download the May Newsletter<\/a><\/p>\n<p class=\"p6\"><span class=\"s2\">Top agents need different things than newer or lower produ<\/span><span class=\"s3\">cers. Brokerage leaders need to keep that in mind when recruiting. The broker needs to understand what an agent is looking for at this moment of their real estate career\u2014training, mentoring, marketing. The better a broker understands a potential recruit, the more successful they are in recruiting and retaining the agent for the long term. <\/span><\/p>\n<p class=\"p6\"><strong>{MA:} What should brokers stop doing when recruiting?<\/strong><\/p>\n<p class=\"p6\"><span class=\"s1\">You are not going to be successful with just texting, emailing, phone calling and direct mail in getting recruits. <\/span>They must see your program but more importantly your heart and you can only do that in person. As my mentor and good friend, <span style=\"color: #0000ff;\"><a href=\"important-business-asset-larry-kendall\">Larry Kendall <\/a><\/span>of Ninja has said, \u201cMore listening and less talking works better than the alternative.\u201d The broker needs to communicate on a personal level how their firm and they can work with the agent for the agent\u2019s success and therefore the overall brokerage\u2019s success.<\/p>\n<p class=\"p6\"><strong>{SM:}What recruiting trends are developing?<\/strong><\/p>\n<p class=\"p6\">The biggest trend we see is brokers getting far more intelligent about the agents they talk to. How many years in business, how much production, which educational courses or designations they have, what their personal interests are. They are beginning to be far more scientific about recruiting as they have learned that not all agents would make good candidates for their firms and some just aren\u2019t <i>gettable<\/i>.<\/p>\n<p class=\"p6\">My advice to today\u2019s brokers is to find the right recruiting tools to know as much as you can about your recruiting prospects. Know their production, their goals, the culture they thrive in, their sales profile. Make sure they are a fit for your firm, otherwise the relationship will not work, and you will have wasted your time and the agent\u2019s time. A recruiting tool that provides you as much information regarding your prospects and allows you to reach out to them in many ways to set up that all important personal meeting is essential to be a successful recruiter.<\/p>\n<p class=\"p6\"><strong>The Final Takeaways: <\/strong><\/p>\n<p class=\"p6\">Relationships matter to agents. Make recruiting personal. Know your recruits. Have a brokerage with a clear mission. Make sure your culture fits that of the agent. Have a competitive compensation offer.<\/p>\n<p>&nbsp;<\/p>\n<p><i>By Mike Abeyta, president of <a href=\"https:\/\/www.realtyconnection.com\/\">Realty Connection<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IF IT WERE ONLY ABOUT THE MONEY, EVERY AGENT WOULD ALWAYS BE WITH THE LOWEST COST BROKERAGE The relationship an agent has with their firm and with the leader makes the difference.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-2021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LOW COST BROKERAGES | Is It All About the Money?<\/title>\n<meta name=\"description\" content=\"If it were only about the money, every agent would always go with low cost brokerages. 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