{"id":2006,"date":"2018-05-10T15:22:00","date_gmt":"2018-05-10T15:22:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/05\/10\/homes-com\/"},"modified":"2025-03-13T02:35:59","modified_gmt":"2025-03-13T02:35:59","slug":"homes-com","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/05\/10\/homes-com\/","title":{"rendered":"Homes.com Introduces a Smarter Way to Find Homes With New Website"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><em><strong>Search by Photo, Specify \u2018Must Have\u2019 versus \u2018Nice to Have,\u2019 Descriptive Headlines Created by AI and More on a Completely New Site<\/strong><\/em><\/p>\n<p>Earlier this month, <a href=\"http:\/\/www.homes.com\">Homes.com<\/a> launched a completely new website with a series of industry-first features that make the online home search process smarter, faster, more personalized, more shareable, and easier to organize than any other national real estate search site. The new consumer-facing features as well as real estate pro-specific enhancements are expected to create more opportunities for real estate professionals to connect with in-market consumers. This commitment strengthens the company\u2019s policy of always sending consumer inquiries to the listing agent whether or not they are preferred advertisers.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"hs-responsive-embed-wrapper hs-responsive-embed\" style=\"width: 100%; height: auto; position: relative; overflow: hidden; padding: 0; max-width: 560px; max-height: 315px; min-width: 256px; margin: 0px auto; display: block;\">\n<div class=\"hs-responsive-embed-inner-wrapper\" style=\"position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0;\"><iframe loading=\"lazy\" class=\"hs-responsive-embed-iframe\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\" xml=\"lang\" src=\"https:\/\/www.youtube.com\/embed\/GxJj5D3pHuA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Reimagined from the ground up in partnership with digital agency Grow , the new Homes.com site delivers a truly differentiated and more engaging search experience through unique features that include:<\/p>\n<p>\u25cf &nbsp;The first national visual search tool for homebuyers &#8211; Homes.com Snap &amp; Search B ETA enables shoppers to upload photos of homes whose looks they like, and utilizes artificial intelligence to return local listings with a similar architectural style or exterior finish. Using machine learning algorithms, the site will analyze hundreds of millions of property images to provide matches for the end user.<\/p>\n<p>\u25cf &nbsp;Personalized \u2018Match\u2019 scores for every search result \u2013 Homes.com Match uniquely asks users their \u201cmust have\u201d and \u201cnice to have\u201d amenities along with their other preferences like desired schools, then prominently displays a \u201cMatch\u201d score (e.g. 92%) for each home in their results based on those parameters. Best matches are listed first to help users narrow the search quickly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u25cf &nbsp;Descriptive listing headlines that help sell \u2013 Instead of displaying search results by address-only headings, Homes.com automatically generates a programmatic headline highlighting the standout features of each listing. Titles like \u201cLovingly Maintained 3 Bedroom House in Red Mill\u201d make it easy for consumers to zero in on homes of interest while also providing enhanced marketing for the listing agent.<\/p>\n<p>\u25cf &nbsp;Flexible price searches \u2013 The new site returns search results that include homes \u201caround\u201d the user\u2019s specified price, broadening buyer options as well as assisting real estate pros by ensuring their listings priced slightly above or below the target price are not missed.<\/p>\n<p>\u25cf &nbsp;Fewer clicks to see house details \u2013 With just one click from the search results pages, users can see a complete image gallery for each listing, Google street and satellite views, as well as the \u201cMatch\u201d score. They can also save favorite listings without leaving the search results. It\u2019s a faster and simpler way to separate the \u201cmaybes\u201d from the \u201cnos.\u201d<\/p>\n<p>\u25cf &nbsp;Better sharing and organization of the search journey \u2013 The site\u2019s robust new HomeShare function lets users save favorite listings, create different share lists, and collaboratively discuss homes of interest with partners, parents, friends or agents \u2013 all with visual thumbnails instead of links that require extra steps to identify each property.<\/p>\n<blockquote>\n<p>\u201cWe\u2019ve spent many months reimagining home search from the ground up to make it smarter, faster and easier for home shoppers to find their dream home, while also making sure agents and brokers have the opportunity to connect with consumers more frequently,\u201d<\/p>\n<\/blockquote>\n<p>said David Mele, President of Homes.com. \u201cThe new site introduces many first-to-market features for the industry and is a game changer for consumers searching for their next home.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>The site also continues to incorporate features that benefit the industry, including clear identification of the listing agent and broker on the listing details page. A new advertising option called Homes.com City Sponsor will unobtrusively integrate prominently placed ads for pros and their listings on the search results page. These ads mirror the look of the non-sponsored listings and help combat banner blindness that prevents consumers from noticing banner ads because of their prevalence. Learn more about the new, Homes.com City Sponsor and other advertising opportunities on Homes.com.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Search by Photo, Specify \u2018Must Have\u2019 versus \u2018Nice to Have,\u2019 Descriptive Headlines Created by AI and More on a Completely New Site Earlier this month, Homes.com launched a completely new website with a series of industry-first features that make the online home search process smarter, faster, more personalized, more shareable, and easier to organize than [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-2006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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