{"id":1972,"date":"2018-05-31T15:32:00","date_gmt":"2018-05-31T15:32:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/05\/31\/nexthome-launches-imprev-marketing-automation\/"},"modified":"2025-03-13T02:35:14","modified_gmt":"2025-03-13T02:35:14","slug":"nexthome-launches-imprev-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/05\/31\/nexthome-launches-imprev-marketing-automation\/","title":{"rendered":"NextHome Launches Imprev Marketing Automation to Reinforce Agents\u2019 Value to Consumers"},"content":{"rendered":"

NextHome<\/a>, Inc., the nation\u2019s fastest growing real estate franchise based in California, announced it has launched a leading marketing technology for all its agents: Marketing Automation powered by Imprev<\/a>. The new service fully automates the creation of marketing content throughout the life of NextHome\u2019s listings, ensuring optimum marketing practices throughout the entire company and freeing up agents to focus on their clients.<\/p>\n

<\/p>\n

\"nexthome\"James Dwiggins, CEO of NextHome and industry thought leader, has bold goals for the company\u2014and real estate overall. \u201cWe need to raise the bar in real estate. With the industry\u2019s lack of minimum standards and service level, more and more sellers are questioning the value of a REALTOR\u2019s role,\u201d he shared.<\/p>\n

The NextHome franchise has been rapidly expanding into new states since its inception in 2015, totaling 290 offices and over 2,400 agents year-to-date. The carefully-crafted, distinctive brand is a critical asset to the business, demanding a marketing solution that not only protects the brand\u2019s power but also provides an easy way for agents to leverage that power in marketing.<\/p>\n

\u201cAt NextHome, we\u2019re passionate about empowering our agents to deliver tremendous value to their clients. That\u2019s why Imprev\u2019s Marketing<\/a> Automation is such a natural fit for our brand,\u201d James continued.<\/p>\n

\n

\u201cWith automation, agents have a repeatable way to deliver their marketing promise to clients\u2014without wasting precious hours on repetitive, manual tasks. Imprev understands how important it is to deliver a consistent brand and marketing experience to our clients at every point in the home-selling process, which ultimately makes our brand even more valuable to an agent\u2019s business.\u201d<\/p>\n<\/blockquote>\n

NextHome agents can now leverage the full suite of Imprev\u2019s services: Marketing Automation and the Design Center. After agents enter a new listing into NextHome\u2019s reporting system, Marketing Automation creates and delivers marketing content for that listing until it\u2019s sold. Content is tailored around four key events\u2014Just Listed, Open House, Price Reduced, and Just Sold\u2014making it easy for agents to use timely, relevant content to drive leads and engage with prospects. The service also constantly monitors each listing for changes; when a change occurs, all the automatically-created marketing materials are updated so they are always in sync with the listing and compliant with real estate advertising rules and regulations.<\/p>\n

\"Imprev\"Marketing materials for each key listing event can include fliers, postcards, single property websites, social media posts, emails, and more. Each piece is fully customized to NextHome\u2019s design requirements, ensuring the NextHome brand\u2014and the agent\u2019s brand\u2014is immediately apparent. The consistent materials not only make the agent look like a true marketing professional in front of the client but also help protect and reinforce NextHome\u2019s brand across all marketing channels.<\/p>\n

In addition to Marketing Automation, NextHome already provides their agents with a branded Design Center powered by Imprev, which is a one-stop marketing shop for agents filled with an extensive library of additional custom content. It completes the full marketing cycle by offering agents simple ways to promote their brand and nurture clients outside of their listings. To give NextHome agents a seamless experience, the Design Center is closely integrated with NextHome\u2019s highly-adopted intranet.<\/p>\n

\u201cThe agent is a major conduit between consumers and the franchise or brokerage. Agents manage the client relationship from beginning to end, so it absolutely makes sense to support them with proven technology services that contribute to their success, especially when it comes to marketing,\u201d said Bill Yaman, President and Chief Revenue Officer of Imprev. \u201cEmpowering agents to fulfill a brand\u2019s promise and deliver an amazing experience results in happy, loyal clients and more future revenue for everyone.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

NextHome, Inc., the nation\u2019s fastest growing real estate franchise based in California, announced it has launched a leading marketing technology for all its agents: Marketing Automation powered by Imprev. 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