{"id":1964,"date":"2018-06-04T16:04:00","date_gmt":"2018-06-04T16:04:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/06\/04\/breakdown-of-the-market-leaders-report\/"},"modified":"2025-03-13T02:35:05","modified_gmt":"2025-03-13T02:35:05","slug":"breakdown-of-the-market-leaders-report","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/06\/04\/breakdown-of-the-market-leaders-report\/","title":{"rendered":"A Breakdown of the Market Leaders from the Market Leaders Report\u00a0"},"content":{"rendered":"<div id=\"pl-46720\" class=\"panel-layout\">\n<div id=\"pg-46720-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-46720-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-46720-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<p><strong>REAL Trends 500 Market Leaders Report<\/strong><\/p>\n<p>Each year, REAL Trends&nbsp;publishes&nbsp;a supplement to&nbsp;the <a href=\"https:\/\/www.realtrends.com\/blog\/rankings\/rt500\/\">REAL Trends 500 Brokerage Rankings<\/a>&nbsp;called the <a href=\"https:\/\/www.realtrends.com\/blog\/market-leaders\/\">Market Leaders Report<\/a>.&nbsp;This popular report ranks the nation\u2019s leading brokerage firms by both sides and volume&nbsp;in their respective markets.&nbsp; We strive to expand the scope of these rankings in each edition, and in the 2018 report (which uses&nbsp;the&nbsp;calendar year 2017 numbers) we examined over 125 metropolitan markets in 46 states.<\/p>\n<p>Every year we see a combination of the usual suspects who continue to dominate their markets, firms jockeying for position&nbsp;in close battles&nbsp;and some new faces doing their best to give the usual suspects a run for their money.&nbsp;2017 was no different.<\/p>\n<p><strong>Breaking Out the Firms<\/strong><\/p>\n<p>Market Leaders allows us to break out the production of national behemoths NRT and HomeServices of America, as well as segment the production of regional powerhouses like Hanna Holdings.&nbsp;These&nbsp;firms are among the leaders in many of the markets in which they operate, with HomeServices,&nbsp;in particular,&nbsp;making its presence known in several key markets as a result of its acquisitive 2017.<\/p>\n<p><a href=\"homeservicesaquirelongandfoster\/\">HomeServices\u2019 acquisitions of Long &amp; Foster<\/a>, Houlihan Lawrence, and Gloria Nilson either added its name or increased its presence in several major markets in the Mid-Atlantic region, New York City\u2019s northern suburbs and New Jersey.<\/p>\n<p><strong>Networks Represented<\/strong><\/p>\n<p>The national franchises also remained stout on the Market Leaders leaderboards, which isn\u2019t surprising given their affiliates comprise&nbsp;some 76 percent of the REAL Trends 500.&nbsp;At least one firm from one of the Realogy brands (Coldwell Banker, Century 21, Better Homes and Gardens Real Estate,&nbsp;Sotheby\u2019s International Realty&nbsp;and ERA), Keller Williams, RE\/MAX, or Berkshire Hathaway HomeServices were represented in nearly all&nbsp;reviewed&nbsp;metropolitan markets.<\/p>\n<p>Keller Williams was again the <a href=\"https:\/\/blog.kw.com\/real-trends-500-2018\">big winner among the national franchises<\/a>, continuing its assault on the industry.&nbsp;Measured by transaction sides,&nbsp;Keller grew&nbsp;its share to 22 percent&nbsp;of the REAL Trends 500, behind only Realogy at just over 25 percent (which includes NRT).&nbsp;Keller Williams now has 170 firms represented&nbsp;in the REAL Trends&nbsp;500. With&nbsp;most experiencing positive year-over-year growth,&nbsp;their positions in their respective markets&nbsp;have&nbsp;strengthened.<\/p>\n<p><strong>The Independents<\/strong><\/p>\n<p>Let\u2019s not forget the independents.&nbsp;<a href=\"https:\/\/www.realtrends.com\/blog\/top-10-largest-privately-owned-independents-2018\/\">Independent brokerage firms<\/a> were also well represented in the Market Leaders Report, with the likes of Pacific Union, Allen Tate, @properties, Real Estate One&nbsp;and&nbsp;others&nbsp;exhibiting strong showings in their respective markets.&gt;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-46720-1\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-46720-1-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-46720-1-0-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"1\" data-style=\"{&quot;background_display&quot;:&quot;tile&quot;}\">[siteorigin_widget class=&#8221;SiteOrigin_Widget_Button_Widget&#8221;] <br \/><input type=\"hidden\" value=\"{&quot;instance&quot;:{&quot;text&quot;:&quot;Download The Free Report&quot;,&quot;url&quot;:&quot;https:\/\/www.realtrends.com\/blog\/market-leaders\/&quot;,&quot;button_icon&quot;:{&quot;icon_selected&quot;:&quot;&quot;,&quot;icon_color&quot;:false,&quot;icon&quot;:45838,&quot;icon_placement&quot;:&quot;left&quot;,&quot;so_field_container_state&quot;:&quot;open&quot;},&quot;design&quot;:{&quot;width&quot;:false,&quot;width_unit&quot;:&quot;px&quot;,&quot;align&quot;:&quot;center&quot;,&quot;theme&quot;:&quot;atom&quot;,&quot;button_color&quot;:false,&quot;text_color&quot;:false,&quot;hover&quot;:true,&quot;font&quot;:&quot;default&quot;,&quot;font_size&quot;:&quot;1&quot;,&quot;rounding&quot;:&quot;0.25&quot;,&quot;padding&quot;:&quot;1&quot;,&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;attributes&quot;:{&quot;id&quot;:&quot;&quot;,&quot;classes&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;onclick&quot;:&quot;&quot;,&quot;rel&quot;:&quot;&quot;,&quot;so_field_container_state&quot;:&quot;closed&quot;},&quot;_sow_form_id&quot;:&quot;5b155ff2408cb&quot;,&quot;_sow_form_timestamp&quot;:&quot;1528127522822&quot;,&quot;new_window&quot;:false},&quot;args&quot;:{&quot;before_widget&quot;:&quot;\n\n<div id=&quot;panel-46720-1-0-0&quot; class=&quot;so-panel widget widget_sow-button panel-first-child panel-last-child&quot; data-index=&quot;1&quot; data-style=&quot;{&amp;quot;background_display&amp;quot;:&amp;quot;tile&amp;quot;}&quot; >&quot;,&quot;after_widget&quot;:&quot;<\/div>\n<p>&quot;,&quot;before_title&quot;:&quot;<\/p>\n<h3 class=&quot;widget-title&quot;>&quot;,&quot;after_title&quot;:&quot;<\/h3>\n<p>&quot;,&quot;widget_id&quot;:&quot;widget-1-0-0&quot;}}&#8221;>[\/siteorigin_widget]<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>REAL Trends 500 Market Leaders Report Each year, REAL Trends&nbsp;publishes&nbsp;a supplement to&nbsp;the REAL Trends 500 Brokerage Rankings&nbsp;called the Market Leaders Report.&nbsp;This popular report ranks the nation\u2019s leading brokerage firms by both sides and volume&nbsp;in their respective markets.&nbsp; We strive to expand the scope of these rankings in each edition, and in the 2018 report (which [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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