{"id":1962,"date":"2018-06-04T16:37:00","date_gmt":"2018-06-04T16:37:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/06\/04\/social-responsibility-impact\/"},"modified":"2025-03-13T02:35:04","modified_gmt":"2025-03-13T02:35:04","slug":"social-responsibility-impact","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/06\/04\/social-responsibility-impact\/","title":{"rendered":"Social Responsibility : The Simplest Goals Can Make the Biggest Impact\u00a0"},"content":{"rendered":"<p><strong>Why we need to take the&nbsp;<\/strong><strong><i>corporate<\/i><\/strong><strong>&nbsp;out of corporate social responsibility\u202f<\/strong><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p><!--more--><\/p>\n<p><span data-ccp-props=\"{}\">&nbsp;<\/span>Corporate social responsibility&nbsp;(CSR)&nbsp;sounds so\u2026 well, corporate. It implies that it\u2019s something only large corporations need, have the resources to develop or that you have to solve complex issues for it to be worthy. The reality is that every business of every size has a social responsibility to its stakeholders and the world. Sometimes the simplest goals can make the biggest impact. The more we can simplify this idea of CSR and showcase examples of how\u202f<a href=\"https:\/\/www.youtube.com\/watch?v=V8mUoPYgEQE&amp;t=138s\">real estate leaders are applying it to their business,<\/a>\u202fthe more brokerages and real estate companies will be inspired to get started.&nbsp;<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p>Instead of CSR, I encourage companies to develop a&nbsp;<a href=\"category\/people\/broker-success-stories\/\"><i>Giving Program<\/i><\/a>&nbsp;or a&nbsp;<i>Social Impact Strategy<\/i>,&nbsp;because there\u2019s nothing corporate about reminding people about their humanity.\u202f<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p>Here are a few ways to know if a Giving Program is right for you and your business:\u202f<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>You\u2019re a brokerage owner who wants to make a positive impact on your community and the world.&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>You want to do good, but don\u2019t have a huge budget or a big team.&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>You let your agents do their own giving&nbsp;but have always wanted to focus the brokerage giving efforts.\u202f&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>You want to increase audience engagement and positive brand recognition.\u202f&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>You want to find the perfect nonprofit partners&nbsp;with whom to work.&nbsp;<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.apcoworldwide.com\/docs\/default-source\/default-document-library\/Thought-Leadership\/apcos-five-acts-of-corporate-advocacy.pdf\">A recent APCO survey<\/a>\u202ffound that 90 percent of consumers expect brands to take a stand on issues affecting the world,&nbsp;and the best companies serve society as a whole, not just their customers. Consumers are inspired by it and more willing to support and buy products from that brand.\u202f<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2963875\/Resources\/2017-Global-CSR-RepTrak-Report.pdf?submissionGuid=b9d1ac62-3085-44b0-800d-4e4a3b140f7c\">Another study\u202f<\/a>ranked the companies with the best reputation for social responsibility. Is it a surprise that there weren\u2019t any real estate companies on the list? Almost every brokerage donates here and there, but most lack the kind of strategy that can maximize impact or leverage these efforts for business.\u202f<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p><strong>Opportunity for Brokerages<\/strong><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p>There is a massive opportunity for brokerage owners to play a more active role in social responsibility, inclusive of fundraising, volunteerism, advocacy&nbsp;and both internal- and consumer-facing strategies. In fact, they are positioned perfectly for it. As local experts,&nbsp;brokerage owners&nbsp;can&nbsp;help identify community issues, they can get key players in a room to discuss ideas and solutions, and they have a network of people who can help drive their initiatives.\u202f<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p>Many&nbsp;leaders are\u202funable to see the long-term business benefits of a strategic giving or social impact program\u2014the kind that leads&nbsp;to enhancing culture, aiding recruitment&nbsp;and connecting with consumers on a deeper level.<\/p>\n<blockquote>\n<p>Brokerages&nbsp;are clawing to be the best tech or the best luxury companies, but how many are racing to be the most\u202fsocially conscious, the most diverse, or the loudest advocates for\u202faffordable housing?&nbsp;If you want to build trust and stay relevant with the conscious consumers of today, social responsibility is the place to start,&nbsp;and it requires\u202fleaders with a more enlightened way of doing business. Not everyone is there yet. That\u2019s&nbsp;OK. We\u2019ll get there.<\/p>\n<\/blockquote>\n<p>It can seem overwhelming, trying to add this layer of goodness on top of running a brokerage, and it\u2019s easy to stick to what you&#8217;ve been doing&nbsp;year after year. But the best-giving programs are aligned with&nbsp;your business goals, connect you with the right partners and engage&nbsp;your audience, all while enhancing your brand with goodwill.\u202fThey\u2019re strategic.\u202f<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p>I believe in making your reasons better than your excuses. Here are a few reasons why you should create a giving program:<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Giving Programs, Social Impact Strategies, CSR\u2014these things are not a trend. They are here to stay and five years from now you will have wished you started it 10 years ago.\u202f&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Think small. Your giving program doesn\u2019t have to be this&nbsp;giant, world-changing idea. It will still have a big impact.&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>A focused strategy doesn\u2019t take&nbsp;a huge budget or a lot of time\u2014it\u2019s about consistent actions.&nbsp;<\/strong><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>You will help create a legacy bigger than you or your brokerage while making a positive impact on the world.&nbsp;<\/strong><\/li>\n<\/ul>\n<p>Does your brokerage have a positive influence on society? If yes, fantastic, how can it be better? If no,&nbsp;no worries, but let\u2019s get it started today!<span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why we need to take the&nbsp;corporate&nbsp;out of corporate social responsibility\u202f&nbsp;<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Responsibility : The Simplest Goals Can Make the Biggest Impact\u00a0<\/title>\n<meta name=\"description\" content=\"Corporate social responsibility sounds so corporate. 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