{"id":1951,"date":"2018-06-05T14:52:00","date_gmt":"2018-06-05T14:52:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/06\/05\/technology-impact-newsletter\/"},"modified":"2025-03-13T02:34:53","modified_gmt":"2025-03-13T02:34:53","slug":"technology-impact-newsletter","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/06\/05\/technology-impact-newsletter\/","title":{"rendered":"The Impact of Technology"},"content":{"rendered":"<p>If technology is a truly sustainable competitive advantage, then why does <a href=\"realtrending-episode-3\/\">Redfin<\/a> need to discount its charges to consumers?<\/p>\n<p><!--more--><\/p>\n<p>If technology is a truly sustainable competitive advantage, then why does <a href=\"compass-comments-8-industry-trends\/\">Compass<\/a> have to acquire agents to build its business?<\/p>\n<p><a href=\"in-house-technology\/\"><span style=\"color: #0000ff;\">PAST NEWSLETTER ARTICLE: If They Build It &#8211; Will They Come?<\/span><\/a><\/p>\n<p>If technology is a truly sustainable <a href=\"state-technology-podcast\/\">competitive advantage<\/a>, then why can\u2019t we find evidence that brokerage firms that are huge users of tech have any different levels of productivity or profit margins than those that aren\u2019t big users?<\/p>\n<p>Once<a href=\"https:\/\/www.berkshirehathawayhs.com\/\"> Berkshire Hathaway<\/a>, <a href=\"http:\/\/www.kw.com\/kw\/\">Keller Williams<\/a>, <a href=\"https:\/\/www.realogy.com\/\">Realogy<\/a> and <a href=\"http:\/\/www.remax.com\/\">RE\/MAX<\/a> all have fully developed and integrated platforms, or at least ones that are mostly indistinguishable from each other and other realty firms, how will they be any more <a href=\"in-house-technology\/\">differentiated from each other<\/a> than they are today?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If technology is a truly sustainable competitive advantage, then why does Redfin need to discount its charges to consumers?<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - 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