{"id":1682,"date":"2018-04-11T13:59:00","date_gmt":"2018-04-11T13:59:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/04\/11\/bank-of-america-goes-digital\/"},"modified":"2025-03-13T02:29:24","modified_gmt":"2025-03-13T02:29:24","slug":"bank-of-america-goes-digital","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/04\/11\/bank-of-america-goes-digital\/","title":{"rendered":"Bank of America Becomes Latest Big Bank To Go Digital"},"content":{"rendered":"
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Report Finds Homebuyers Ready and Waiting for \u201cNextGen\u201d Tools; More Comfortable With a Digital Mortgage Than Online Dating<\/i><\/strong><\/h1>\n<\/div>\n

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“The new Digital Mortgage Experience is about making things easy, intuitive, simple and fast”<\/span><\/div>\n<\/div>\n
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Bank of America\u2019s Digital Mortgage Experience\u2122, launched this week, seamlessly guides clients through the mortgage process via the bank\u2019s award-winning mobile banking and online platforms. With advanced application prefill capabilities, clients can apply for a mortgage through the mobile banking app or online at bankofamerica.com and immediately have many aspects of their mortgage application auto-populated, significantly reducing time and effort. In many cases, clients will receive a conditional approval that very same day.<\/p>\n

\u201cEverything we do starts and ends with clients, and the Digital Mortgage Experience is designed to make their lives simpler,\u201d said D. Steve Boland, head of consumer lending at Bank of America. \u201cOur new end-to-end experience empowers clients with complete convenience and control, while also offering unique access to lending experts every step of the way.\u201d<\/p>\n

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The new experience responds to the growing demand and increasing comfort consumers have with using digital tools in every aspect of their lives \u2013 from managing finances to dating. In fact, a recent survey by Bank of America shows that consumers are actually more comfortable applying for a mortgage digitally than dating online.<\/p>\n

The introduction of the Digital Mortgage Experience is the latest of the bank\u2019s digital lending offerings, which include the recent broad availability of its mobile car shopping tool that enables clients to search 1 million cars in inventory from more than 2,400 auto dealers nationwide. In addition, Bank of America small business clients can apply for a Business Advantage Term Loan or Business Advantage Credit Line from the Bank of America mobile banking app and bankofamerica.com, which offer a loan product tool that helps small business clients find the right loan for their needs, and a monthly loan payment calculator. To complement these high-tech capabilities, clients can receive guidance and advice about their lending needs from the bank\u2019s approximately 5,200 home, auto, personal and business loan officers.<\/p>\n

\u201cThe new Digital Mortgage Experience is about making things easy, intuitive, simple and fast,\u201d said Michelle Moore, head of digital banking at Bank of America. \u201cIt\u2019s the latest example of our high-tech, high-touch approach to serving clients \u2013 we designed the Digital Mortgage Experience by listening to our customers, understanding their needs, and delivering the full experience to them right in our award-winning mobile app.\u201d<\/p>\n

Inside the experience<\/strong>
Beyond the flexibility to apply for a mortgage whenever, wherever and however consumers want, the Digital Mortgage Experience provides full customization throughout the process to best fit users\u2019 unique needs, including:<\/p>\n