{"id":1647,"date":"2018-07-11T09:00:00","date_gmt":"2018-07-11T09:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/07\/11\/edina-realty-launches-emma-marketing-automation\/"},"modified":"2025-03-13T02:28:43","modified_gmt":"2025-03-13T02:28:43","slug":"edina-realty-launches-emma-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/07\/11\/edina-realty-launches-emma-marketing-automation\/","title":{"rendered":"Edina Realty Launches \u201cEmma Marketing\u201d Automation for Agents"},"content":{"rendered":"
\n

Automation service powered by Imprev simplifies the agent marketing experience<\/em><\/h1>\n<\/blockquote>\n

At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty\u2019s listings, dramatically simplifying the way agents promote their listings and helping them win more business.<\/p>\n

<\/p>\n

Edina Realty has white-labeled the new Imprev service as \u201cEmma Marketing<\/a>,\u201d a dynamic virtual assistant for agents. Emma, named after the company\u2019s visionary founder Emma Rovick, is part of the brokerage\u2019s larger initiative to create an integrated, streamlined experience for their agents to help them be even more successful.<\/p>\n

\"edina<\/p>\n

Sharry Schmid, president of Edina Realty, is thrilled about the value that Edina Realty brings to their agents with the new initiative and cutting-edge automation service. \u201cAgents have countless demands on their time\u2014they need to be tech-savvy, understand people, and so much more. Our goal is to help them navigate the complexities of their role by streamlining the manual, time-consuming pieces of their job and allowing them to focus on what they love,\u201d she says.<\/p>\n

\u201cAs a key piece of our Emma initiative, Imprev\u2019s service saves agents an incredible amount of time by taking the manual steps out of creating marketing content. Every time agents win a new listing, they\u2019ll automatically receive fully-branded marketing packages throughout the life of the listing. Without any extra work, the agent provides value for their clients and can easily use the customized content to engage with their audience and build their business,\u201d continues Sharry. \u201cImprev also integrates with the other services we\u2019re adding to the Emma initiative, ensuring our agents receive a smooth experience from beginning to end.\u201d<\/strong><\/p>\n

Agents at Edina Realty have access to the full suite of Imprev\u2019s services: marketing automation and the marketing center. Marketing automation<\/a> creates and delivers branded, relevant marketing content for every agent\u2019s active listing until it\u2019s sold, making it easy for agents to drive leads and engage with prospects. The service also constantly monitors each listing for changes. When a change occurs, all the automatically-created marketing materials are updated so they are always in sync with the listing and compliant with real estate advertising rules and regulations.<\/p>\n

Marketing materials are created for four key events: Just Listed, Open House, Price Reduced, and Just Sold. Types of materials can include flyers, postcards, single property websites, social media posts, emails, and more. Each piece is fully customized to Edina Realty\u2019s specific requirements, ensuring the brokerage\u2019s brand\u2014and each agent\u2019s brand\u2014are cohesive and immediately apparent to the consumer. The consistent materials not only make the agent look like a true marketing professional but also help protect and reinforce Edina Realty\u2019s brand across all marketing channels.<\/p>\n

In addition to marketing automation, the branded marketing center powered by Imprev is a one-stop marketing shop for agents that includes an extensive library of more custom content. It completes the full marketing cycle by offering agents simple ways to promote their brand and nurture clients outside of marketing their listings.<\/p>\n

\u201cWe looked at a number of different solutions in our journey to create Emma. Imprev is the best service we found! It\u2019s an easy-to-use, unified solution with best-in-class technology that met all our goals. It\u2019s exciting to see how we\u2019ve been able to streamline our agent\u2019s marketing experience while adding a brand-new dimension of service that they\u2019ve never seen before,\u201d shares David Schmid, vice president of product development at Edina Realty.<\/p>\n

\u201cEdina Realty is crafting an amazing experience for their agents by tapping into the power of new, powerful technologies,\u201d says Renwick Congdon, CEO of Imprev. \u201cA brokerage is in the unique position of having a high-level view of all its listings and pinpointing marketing trends, successes, and challenges. That means brokerages like Edina Realty can effectively enforce marketing best practices for agents through automation, which sets workflows in place that implement the best practices of the best agents across the entire business. Offering that type of value to agents is powerful, and we see it lead to greater success and more revenue for everyone.\u201d<\/p>\n

About Edina Realty<\/strong><\/p>\n

Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate, is one of the nation\u2019s largest real estate companies with more than 75 real estate offices throughout Minnesota and western Wisconsin. Based in Edina, Minn., the company\u2019s licensed real estate professionals guide customers through the home buying and selling process. Edina Realty Home Services\u2019 family of companies includes Edina Realty, Edina Realty Mortgage, Edina Realty Title and Edina Realty Insurance. Edina Realty also offers Edina Realty Home Warranties through HSA Home Warranty. Edina Realty was recognized as a Star Tribune Top Workplace in 2015, 2016, 2017 and 2018.<\/p>\n

About Imprev<\/strong><\/p>\n

Many of the most respected brands in real estate leverage Imprev\u2019s Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents\u2019 listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises\u2014representing over 20% of real estate agents in North America\u2014including RE\/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Automation service powered by Imprev simplifies the agent marketing experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty\u2019s […]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nEdina Realty Launches \u201cEmma Marketing\u201d Automation for Agents<\/title>\n<meta name=\"description\" content=\"At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2018\/07\/11\/edina-realty-launches-emma-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edina Realty Launches \u201cEmma Marketing\u201d Automation for Agents\" \/>\n<meta property=\"og:description\" content=\"At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2018\/07\/11\/edina-realty-launches-emma-marketing-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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