{"id":1563,"date":"2018-08-16T07:00:00","date_gmt":"2018-08-16T07:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/"},"modified":"2025-03-13T02:25:52","modified_gmt":"2025-03-13T02:25:52","slug":"give-buyers-sellers-advantage","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/","title":{"rendered":"How to Give Buyers and Sellers A Competitive Advantage"},"content":{"rendered":"<h2>Closing Transaction Sides In-house<\/h2>\n<p><em>Some 65 percent of<\/em> <em>brokers survey say closings\/GCI is the most important factor when evaluating a product\u2019s return on investment (65%). Buyside is able to show client\u2019s ROI based on added closings. On average, Buyside clients see a 42 times ROI. <\/em><\/p>\n<p><!--more--><\/p>\n<h3>Northwood Realty Services, Pennsylvania<\/h3>\n<h5>39 offices<\/h5>\n<p>Around the country, inventory is tight. \u201cWe want to give our sellers and buyers a competitive advantage. <a href=\"http:\/\/getbuyside.com\/\" target=\"_blank\" rel=\"noopener\">Buyside<\/a> allows us to premarket to buyers that a house that fits their needs is coming on the market,\u201d says Tom Hosack, president, and CEO of <a href=\"https:\/\/www.northwood.com\/\" target=\"_blank\" rel=\"noopener\">Northwood Realty Service<\/a> in Pittsburgh, Pennsylvania.<\/p>\n<p>He says that agents can register what their buyers are looking for, so when the brokerage gets a listing, agents can match buyers with sellers for an in-house transaction.<\/p>\n<h5>Real-time Buyers<\/h5>\n<p>\u201cOn a listing presentation, our agents like that they have the ability to tell the seller that they have real buyers who want to buy. They can even show them a graph of what buyers are looking for as it pertains to bedrooms, bathrooms, and price,\u201d says Hosack.<\/p>\n<p>This is especially important in this low-inventory market. Gone are the days of weekly sales meetings announcing listings coming to market soon. Instead, with Buyside, agents can see at a glance what matches their <a href=\"setting-buyers-expectations\/\">buyer\u2019s criteria<\/a>. \u201cIt\u2019s great for our buyers to know what\u2019s coming on the market before it actually hits the market. That way they can stay competitive with the offers,\u201d he says. \u201cThese tech tools are a modern version of what used to happen at sales meetings.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48774 size-full\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Screen-Shot-2018-08-14-at-9_19_14-AM.png\" alt=\"buyers\" width=\"1112\" height=\"980\"><\/p>\n<h5>Building a Buyer Database<\/h5>\n<p>Hosack says Buyside imports their buyers\u2019 requirements into the system, listing everything from which school districts they may want to price, number of bedrooms and more. So, when agents go to a listing presentation, they can show potential sellers the demand for the product. \u201cPricing is all about supply and demand. In the past, we didn\u2019t know the demand. Now we do,\u201d he says.<\/p>\n<h5>Getting Both Sides of the Transaction<\/h5>\n<p>For Hosack, the buyer matching is important because it allows him to sell more transactions in-house. Since using Buyside, he\u2019s listed over 252 properties. <strong>&nbsp;<\/strong><\/p>\n<p>\u201cEven more important than buyer matching is the ability to predict demand. It\u2019s a market changer when you can sit with a seller and talk about what the demand looks like,\u201d he says. The report is dynamic, so you run the report before the listing presentation and then go live with the seller showing how prices and demand is changing. \u201cIt\u2019s a powerful tool in the listing process and it\u2019s something different to offer. When we work with a seller and can tell them that we have real buyers who want a home similar to their home, it\u2019s great. But, we want the home sold no matter what for the highest and best deal. If we can help the buyers find a house early, it\u2019s a huge bonus.\u201d<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.realtrends.com\/blog\/buyside\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48000 size-full\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/linkedin-cover.jpg\" alt=\"\" width=\"1584\" height=\"768\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Closing Transaction Sides In-house Some 65 percent of brokers survey say closings\/GCI is the most important factor when evaluating a product\u2019s return on investment (65%). Buyside is able to show client\u2019s ROI based on added closings. On average, Buyside clients see a 42 times ROI.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Give Buyers and Sellers A Competitive Advantage<\/title>\n<meta name=\"description\" content=\"We want to give our sellers and buyers a competitive advantage. Buyside allows us to premarket to buyers that a house that fits their needs is coming on the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Give Buyers and Sellers A Competitive Advantage\" \/>\n<meta property=\"og:description\" content=\"We want to give our sellers and buyers a competitive advantage. Buyside allows us to premarket to buyers that a house that fits their needs is coming on the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"How to Give Buyers and Sellers A Competitive Advantage\",\"datePublished\":\"2018-08-16T07:00:00+00:00\",\"dateModified\":\"2025-03-13T02:25:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/\"},\"wordCount\":503,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/\",\"name\":\"How to Give Buyers and Sellers A Competitive Advantage\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/08\/16\/give-buyers-sellers-advantage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2018-08-16T07:00:00+00:00\",\"dateModified\":\"2025-03-13T02:25:52+00:00\",\"description\":\"We want to give our sellers and buyers a competitive advantage. 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