{"id":1542,"date":"2018-08-23T17:38:00","date_gmt":"2018-08-23T17:38:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/08\/23\/canadas-cir-realty-moves-away-from-traditional-brokerage-marketing-model\/"},"modified":"2025-03-13T02:25:19","modified_gmt":"2025-03-13T02:25:19","slug":"canadas-cir-realty-moves-away-from-traditional-brokerage-marketing-model","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/08\/23\/canadas-cir-realty-moves-away-from-traditional-brokerage-marketing-model\/","title":{"rendered":"CIR REALTY Moves Away from Traditional Brokerage Marketing Model"},"content":{"rendered":"<p><strong>CIR REALTY Moves Away from Traditional Brokerage Marketing Model to Reflect Consumer Opinions<\/strong><\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.cirrealty.ca\/\" target=\"_blank\" rel=\"noopener\">CIR REALTY <\/a>has announced their new vision to become North America\u2019s most sought-after real estate marketing company by exposing and focusing on the individual excellence of REALTORS.<\/p>\n<p>This model, compared to the traditional brokerage mandate that states Realtors can only use company created marketing pieces, including \u2018for sale\u2019 signage, stems from consumer research that states people choose to work with a Realtor not because of the brokerage or brand they work for, but because of who that Realtor is as an individual.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49134 size-full\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/AdobeStock_62712606-1.jpeg\" alt=\"CIR REALTY\" width=\"4288\" height=\"2848\"><\/p>\n<p>Lindsey Smith, co-owner of CIR REALTY says that real estate companies need to start making decisions in the best interest of the Realtor and their clients, and that means understanding the importance of their unique brand in markets saturated with thousands of Realtors who, on the surface, all seem to be offering the same services.<\/p>\n<p>\u201cAccording to the National Association of REALTORS 2017 Profile of Home Buyers and Sellers, only 2% of all buyers and 4% of all sellers listed an agent\u2019s association with a particular firm as being one of the most important factors when choosing who to work with. It was the individual qualities of the agent that matter the most,\u201d says Smith.<\/p>\n<p>\u201cAs Alberta\u2019s largest and most productive real estate brokerage, we know we have a strong brand that is well respected, and as a company, we don\u2019t believe we need to build our brand by restricting a Realtor\u2019s ability to build theirs,\u201d he says.<\/p>\n<p>This belief has led to the creation of numerous in-house, proprietary technology systems that make it easier than ever to help Realtors customize their marketing materials and let the agent\u2019s individuality shine. Over the past few months, it has also been the reason for a staff expansion of the in-house marketing team, bringing total staff in that area for up to 7 people.<\/p>\n<p>From a client perspective, Smith says that the more completely custom marketing tools a Realtor has access too directly correlates to the value they can bring to their buyers and sellers, which is why focusing on creating in-house, and automated listing advertising, social media campaigns and targeted mail outs that showcase the Realtor\u2019s excellence is so important.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49135 size-full\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/marketing.jpg\" alt=\"CIR REALTY\" width=\"7360\" height=\"4912\"><\/p>\n<p>\u201cEvery buyer and every seller has unique needs. They also have different personalities and different backgrounds. Realistically, this means individuals will be attracted to things differently, and have personal perspectives on what they like and what they don\u2019t like. If we force Realtors to represent themselves the same way and use one-size-fits-all marketing designs for their listing advertising, how are we honoring the individuality of our Realtors or their clients in a transaction?\u201d, says Smith.<\/p>\n<p>\u201cCIR\u2019s job as a brokerage is to do our absolute best for our [real estate professionals] and their clients. Our job is to build <em>their <\/em>business and give them the freedom they need to showcase themselves and their clients as individuals. We know by focusing on this that the CIR REALTY brand will only continue to grow and be a top choice for Realtors and their clients,\u201d he says.<\/p>\n<p><em>CIR REALTY is Alberta\u2019s largest real estate brokerage and was founded in 1983 in Calgary, Alberta. The company is still independently owned and operated and has twelve offices serving Southern and Central Alberta.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CIR REALTY Moves Away from Traditional Brokerage Marketing Model to Reflect Consumer Opinions<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CIR REALTY Moves Away from Traditional Brokerage Marketing Model<\/title>\n<meta name=\"description\" content=\"CIR REALTY Moves Away from Traditional Brokerage Marketing Model to Reflect Consumer Opinions. 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