{"id":1535,"date":"2018-08-28T07:00:00","date_gmt":"2018-08-28T07:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/08\/28\/case-study-kunversion\/"},"modified":"2025-03-13T02:25:10","modified_gmt":"2025-03-13T02:25:10","slug":"case-study-kunversion","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/08\/28\/case-study-kunversion\/","title":{"rendered":"A Case Study : Broker Lead Generation and All-in-One Systems"},"content":{"rendered":"

Case Study<\/h2>\n

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Brokerage: <\/strong>Russell Real Estate Services<\/p>\n

<\/p>\n

Market:<\/strong> Northern Ohio<\/p>\n

Size: <\/strong>9 offices and 625 sales associates<\/p>\n

Website: <\/strong>russellrealty.com<\/p>\n

Product:<\/strong> Kunversion (now kvCore\u2014Inside Real Estate + Kunversion)<\/p>\n

Jeff Russell is the broker\/owner of Russell Real Estate Services in Strongville, Ohio – one of the largest regional, independent brokers in the State.<\/p>\n

Russell had successfully led his brokerage for years, but about five years ago, he began running into more limitations with his technology. They began to notice their business changing, with prospective clients were coming to them much earlier in the sales process. \u201cWe needed stronger, smarter solutions,\u201d said Russell.<\/p>\n

\u201cWe needed something with behavioral marketing, prospecting tools, Facebook ads and squeeze pages\u2014something that generates and captures leads, provides auto responses and cultivates to get them warm, so we can pass them along to the agents.\u201d He knew he needed a solution that not only helped generate leads, but helped his sales associates with long-term follow up.<\/p>\n

Three years ago, Russell searched the solutions available to solve these needs, and landed on the lead-gen platform Kunversion as the best choice. The task of transitioning his brokerage to a whole new system was overwhelming at first, but Jeff worked with the Kunversion team on training and onboarding until his entire company was up and running. His results have been impressive.<\/p>\n

With the changes to his marketing program, Russell has seen seller leads increase. \u201cWe\u2019ve probably generated 25 to 30 listings just from the seller lead section,\u201d he said. Additionally, before Kunversion, he was paying $24 to $40 per lead. Since Kunversion, he\u2019s seen that drop to $3 to $5 per lead, and the lead quality has improved.<\/p>\n

Handling leads<\/a> is part of the responsibility of his brokerage\u2019s internet lead department. They have about 75 agents as part of that team. \u201cIf we get a lead on a listing, that lead goes to the listing agent; then we divide them by zip code and area,\u201d he said. In real estate, long response times are always an issue. But with Kunversion, he said, if no agents answer via telephone, an email immediately goes out so the potential buyer or seller gets answers immediately.<\/p>\n

What\u2019s key, he said, is that \u201cwe can stay in touch and maintain relationships that may have otherwise fallen through the cracks. Right now, we have low inventory, so we adapted a \u2018What\u2019s My Home Worth,\u2019 automated valuation model (AVM). Through Kunversion, we\u2019re running ads to higher-end income brackets looking for people who may want to sell. We\u2019ve generated a lot of listings above our averages sales price that way.\u201d<\/p>\n

Russell is also teaching agents about the importance of using the CRM<\/a>. \u201cI want them to make notes in the CRM every time they talk to a prospect. They need to call their top five people every day. The CRM notifies them who those people are,\u201d said Russell.<\/p>\n

Recently, Russell has been working with his agents to build squeeze pages, web pages that are segmented by interest, such as urban areas, lakefront homes, golf course communities and more. \u201cUsers register to get the information, and we blast out those pages on Facebook user groups that relate to the page\u2019s interest. We\u2019ve had a lot of engagement by doing that [plus our] normal Facebook ads,\u201d he says.<\/p>\n

Transition to kvCORE Platform<\/h3>\n

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Inside Real Estate<\/a> recently released the new kvCORE Platform, which has been a beautiful result of the merger between Inside Real Estate and Kunversion over a year ago. Russell, like many other brokers in the industry, are excited for the enhanced and extended capabilities of the new platform.<\/p>\n

With the transition to kvCORE, Russell will have even more tools at his disposal to drive higher lead volume and quality, stronger adoption with the smart CRM, and a more robust toolset to power his entire business. The best part is how all of these transition to kvCORE Platform:<\/p>\n