{"id":139,"date":"2020-11-05T13:35:00","date_gmt":"2020-11-05T13:35:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/"},"modified":"2025-03-13T01:59:22","modified_gmt":"2025-03-13T01:59:22","slug":"new-compensation-model-building-a-new-model-for-virtual-agents","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/","title":{"rendered":"New Compensation Model: Building a New Model for Virtual Real Estate Agents"},"content":{"rendered":"<p style=\"vertical-align: middle;\"><em><span style=\"font-size: 13.0pt; color: #445b63;\">With time during the stay-at-home orders, <a href=\"real-trends-game-changer-jim-damico\/\">Jim D\u2019Amico of CENTURY 21 Northeast<\/a> decided <\/span><\/em><em><span style=\"font-size: 13.0pt; color: #445b63;\">to work on a new model for compensating virtual agents. Here\u2019s what he learned.<\/span><\/em><strong><span style=\"color: #7f7f7f;\">&nbsp;<\/span><\/strong><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-size: 10.0pt;\">In April 2020, Jim D\u2019Amico, president of CENTURY 21 Northeast in Massachusetts, finally had a little time to \u201csway from our traditional roots,\u201d he says. \u201cWe decided to develop a full-on model of compensation that is designed to attract agents that don\u2019t need as much support as our in-house agent. We wanted to offer a virtual compensation model with built-in revenue-sharing that would give agents more support than they would get in a virtual or capped model,\u201d he says. <\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 10.0pt; color: black;\">Four months and about 40 or so versions later, D\u2019Amico says he now has a model that is extremely competitive. \u201cWe began with let\u2019s incorporate traditional services into a capped model and, at the same time, the brokerage would eat the franchise fee.\u201d<\/span><span style=\"font-size: 10.0pt; color: black;\">&nbsp;<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 10.0pt; color: black;\">It\u2019s been a recruiting success since the program launched September 25. \u201cWe only laid it out to about 20 agents, and 12 agents (new to the company) signed up for the program,\u201d he says. The model hasn\u2019t been as successful in-house. \u201cWe showed it to about 250 to 350 or our current agents and no one was interested. I found that interesting because I assumed that at least 50 agents would want to be part of it, so it tells me our traditional compensation is effective and agents are happy.\u201d<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 10.0pt; color: black;\">However, he sees it as a draw for agents new to CENTURY 21 Northeast. \u201cComing from the outside, most people are leaning toward a virtual model. That\u2019s twofold. In our area, the culture outside of C21 is a 100% model\u2014low services, pay for what you want to use and as low a cap as you can. That\u2019s the culture of our competitors,\u201d he says.<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 10.0pt; color: black;\">He says his model is different, more of a hybrid. \u201cWe can still offer agents our tools such as Buyside, premier Dotloop, marketing, but they\u2019re not taking up space. Because of that, we can scale the company faster without opening up new offices. If I have 50 agents in an office and 45 are on our virtual compensation model, I can consolidate that office.\u201d He notes that the company has plans to venture into Connecticut. \u201cIf we can get in there and not have a lot of offices, that will be huge for us,\u201d says D\u2019Amico, who was named a <a href=\"https:\/\/www.realtrends.com\/blog\/game-changers\/\">2020 REAL Trends Game Changer<\/a> based on company growth between 2014-2018.<\/span><span style=\"font-size: 10.0pt; color: black;\">&nbsp;<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 10.0pt; color: black;\">\u201cWe can offer support because economies of scale are in our favor. Most of our tech accounts are enterprise accounts, so we\u2019re able to cost leverage our products. There will be some services that a virtual agent won\u2019t get, such as email. They\u2019ll <\/span><span style=\"font-size: 10.0pt; color: black;\"><br \/><\/span><span style=\"font-size: 10.0pt; color: black;\">pay a $99 monthly fee, and the cap is in line with the traditional cap that you\u2019ll see from numerous competitors, maybe a smidge higher. But, we\u2019re offering five times the amount of free tools, tech, training and services,\u201d he says.<\/span><span style=\"font-size: 10.0pt; color: black;\">&nbsp;<\/span><\/p>\n<p style=\"vertical-align: middle;\"><span style=\"font-size: 10.0pt; color: black;\">Right now, he says, he\u2019ll run it in parallel to what the brokerage does traditionally. \u201cIt\u2019s its own branch. Once we get to a certain number of agents, we\u2019ll have a new management force in place for it.\u201d With the market booming, he believes that many of his current agents just don\u2019t have the time to research whether or not the option makes sense to them. \u201cWe assume that some agents will sign on once they slow down and get a look at the economics of it,\u201d says D\u2019Amico.<\/span><\/p>\n<p style=\"vertical-align: middle; border: none;\"><span style=\"font-size: 10.0pt; color: black;\">\u201cAt the end of the day, we\u2019re having fun, and we love that we have something new for people to consider when joining our firm.\u201d<\/span><\/p>\n<p><em><span style=\"font-size: 10.0pt;\">Are you building new compensation models for virtual <\/span><span style=\"font-size: 10.0pt;\">agents? Have <\/span><span style=\"font-size: 10.0pt;\">an innovative product or service you\u2019re offering your agents? REAL Trends wants to know about it. Email <a href=\"mailto:tvelt@realtrends.com\" rel=\"noopener\">tvelt@realtrends.com<\/a>. <\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With time during the stay-at-home orders, Jim D\u2019Amico of CENTURY 21 Northeast decided to work on a new model for compensating virtual agents. Here\u2019s what he learned.&nbsp;<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Compensation Model: Building a New Model for Virtual Real Estate Agents<\/title>\n<meta name=\"description\" content=\"New Compensation Model: Building a New Model for Virtual Agents\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Compensation Model: Building a New Model for Virtual Real Estate Agents\" \/>\n<meta property=\"og:description\" content=\"New Compensation Model: Building a New Model for Virtual Agents\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"New Compensation Model: Building a New Model for Virtual Real Estate Agents\",\"datePublished\":\"2020-11-05T13:35:00+00:00\",\"dateModified\":\"2025-03-13T01:59:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\"},\"wordCount\":667,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\",\"name\":\"New Compensation Model: Building a New Model for Virtual Real Estate Agents\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2020-11-05T13:35:00+00:00\",\"dateModified\":\"2025-03-13T01:59:22+00:00\",\"description\":\"New Compensation Model: Building a New Model for Virtual Agents\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Compensation Model: Building a New Model for Virtual Real Estate Agents\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Compensation Model: Building a New Model for Virtual Real Estate Agents","description":"New Compensation Model: Building a New Model for Virtual Agents","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/","og_locale":"en_US","og_type":"article","og_title":"New Compensation Model: Building a New Model for Virtual Real Estate Agents","og_description":"New Compensation Model: Building a New Model for Virtual Agents","og_url":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"New Compensation Model: Building a New Model for Virtual Real Estate Agents","datePublished":"2020-11-05T13:35:00+00:00","dateModified":"2025-03-13T01:59:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/"},"wordCount":667,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/","url":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/","name":"New Compensation Model: Building a New Model for Virtual Real Estate Agents","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2020-11-05T13:35:00+00:00","dateModified":"2025-03-13T01:59:22+00:00","description":"New Compensation Model: Building a New Model for Virtual Agents","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2020\/11\/05\/new-compensation-model-building-a-new-model-for-virtual-agents\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"New Compensation Model: Building a New Model for Virtual Real Estate Agents"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":4927,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions\/4927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=139"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}