{"id":1345,"date":"2018-11-07T22:38:00","date_gmt":"2018-11-07T22:38:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/"},"modified":"2025-03-13T02:21:10","modified_gmt":"2025-03-13T02:21:10","slug":"luxury-presence-closes-investment-round","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/","title":{"rendered":"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round"},"content":{"rendered":"<h2 class=\"p2\"><span class=\"s1\">Switch Ventures Led the Round with Participation from Stanford Associated Accelerator StartX<\/span><\/h2>\n<h6><em>Luxury Presence has announced a $2.13 million seed round of funding.<\/em><\/h6>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51657\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Luxury-Presence.png\" alt=\"Luxury Presence\" width=\"316\" height=\"99\"><\/p>\n<p class=\"p5\"><span class=\"s1\"><span class=\"s2\">Luxury Presence,<\/span>&nbsp;a technology company providing <a href=\"http:\/\/www.luxurypresence.com\/\" target=\"_blank\" rel=\"noopener\">real estate marketing and website design<\/a> services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led by&nbsp;<a href=\"http:\/\/www.switch.vc\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">Switch Ventures<\/span><\/a>&nbsp;with investments from StartX, Stanford Graduate School of Business professors Peter Kelly and Gerald Risk, and several angel investors. <\/span><\/p>\n<p><!--more--><\/p>\n<p class=\"p5\"><span class=\"s1\">The funding will enable Luxury Presence to accelerate the development of its marketing and growth platform for real estate agents and enterprise-level brokerage companies. Luxury Presence\u2019s enhanced platform will feature an innovative new home and property search experience and more robust <a href=\"digital-marketing-small-businesses-invest-2018\/\">marketing services<\/a>, including advertising tools for Facebook and Google, additional <a href=\"case-study-kunversion\/\">lead generation<\/a> tools and a marketing recommendation engine for agents.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Luxury Presence is the brainchild of <a href=\"http:\/\/www.maltekramer.net\/\" target=\"_blank\" rel=\"noopener\">Malte Kramer<\/a>, a&nbsp;Stanford MBA, former college and professional basketball player, a publish author, and founder of the philanthropy app <a href=\"https:\/\/www.youtube.com\/watch?v=9T4w8TZIvSM\" target=\"_blank\" rel=\"noopener\">Givvr<\/a>. Kramer conceived the idea for Luxury Presence while in business school in Silicon Valley in 2015. He identified a void in the real estate industry. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">While other industries had adopted the latest marketing practices, the real estate industry was still utilizing antiquated technology. Luxury Presence was launched as the solution, providing cutting-edge technology and marketing tools combined with white-glove service for real estate agents and brokerages.<\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\">\u201cAs the industry has shifted online, many agents have struggled to keep up with the fast pace of the changes in technology and digital marketing. Our goal is to give agents a way to grow their business online without having to spend hours learning complex new systems,\u201d said Founder and CEO Malte Kramer. <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">\u201cWe are bringing the product quality and marketing strategies of the top 1% of realtors and making them available to a growing number of agents looking to set themselves apart in competitive markets. With our incredible technical talent, we look forward to continuing to build a powerful, end-to-end marketing platform for real estate agents worldwide.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"p7\"><span class=\"s4\">Luxury Presence currently services more than<\/span><span class=\"s1\">&nbsp;300 clients worldwide, an approximately 392% increase in the last year; and 17 of its clients were ranked in the top 100 in the U.S. by the Wall Street Journal and REAL Trends. <\/span><\/p>\n<p class=\"p7\"><span class=\"s1\">Headquartered in a new 4,100-square-foot office space in Santa Monica, Luxury Presence\u2019s team is comprised of 30 professionals that are passionate about technology, real estate and marketing. The company is poised for significant growth with plans to scale its team to over 50 people within the next six to twelve months<\/span><span class=\"s1\">&nbsp;<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\">\u201cLuxury Presence is completely changing the way brokers market themselves and that&#8217;s why Switch Ventures invested. I&#8217;m confident they will reinvent the industry,\u201d said Paul Arnold, Managing Director at Switch Ventures.&nbsp;<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s5\"><a href=\"https:\/\/www.jademillsestates.com\/\" target=\"_blank\" rel=\"noopener\">Jade Mills<\/a><\/span><span class=\"s1\">, a Beverly Hills broker renowned and respected globally with more than $4 billion in career sales, started out as one of Luxury Presence\u2019s first clients and is thrilled to participate as an investor in the round. \u201cLuxury Presence understands what it takes to make the right impression,\u201d said Mills. \u201cI\u2019ve closed several multi-million-dollar deals as a direct result of using their platform, and I am continually impressed by its growing product offering.\u201d<\/span><\/p>\n<p class=\"p7\"><span class=\"s1\">Luxury Presence recently launched several new products and services, including a property website product; an upgraded organic IDX search tool; and a new admin dashboard with CMS and blogging tools. In addition, the company launched its Brokerage Division this summer, which focuses on partnerships with brokerage houses. The partnerships provide brokerages with access to Luxury Presence\u2019s beautiful, fully-branded agent and property websites as a product offering to their agents.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Switch Ventures Led the Round with Participation from Stanford Associated Accelerator StartX Luxury Presence has announced a $2.13 million seed round of funding. Luxury Presence,&nbsp;a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led by&nbsp;Switch Ventures&nbsp;with investments [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round<\/title>\n<meta name=\"description\" content=\"Luxury Presence,\u00a0a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led b\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round\" \/>\n<meta property=\"og:description\" content=\"Luxury Presence,\u00a0a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led b\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tracey Velt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@traceyveltFL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tracey Velt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\"},\"author\":{\"name\":\"Tracey Velt\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\"},\"headline\":\"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round\",\"datePublished\":\"2018-11-07T22:38:00+00:00\",\"dateModified\":\"2025-03-13T02:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\"},\"wordCount\":616,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"articleSection\":[\"Archive\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#respond\"]}],\"isAccessibleForFree\":\"False\",\"hasPart\":{\"@type\":\"WebPageElement\",\"isAccessibleForFree\":\"False\",\"cssSelector\":\".wp-block-housingwire-piano-member\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\",\"name\":\"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round\",\"isPartOf\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"datePublished\":\"2018-11-07T22:38:00+00:00\",\"dateModified\":\"2025-03-13T02:21:10+00:00\",\"description\":\"Luxury Presence,\u00a0a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led b\",\"breadcrumb\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png\",\"width\":1200,\"height\":675,\"caption\":\"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.realtrends.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#website\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"name\":\"RealTrends - Blog\",\"description\":\"Empowering Real Estate Decisions with Trusted Insights.\",\"publisher\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#organization\",\"name\":\"RealTrends - Blog\",\"url\":\"https:\/\/www.realtrends.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"contentUrl\":\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png\",\"width\":2321,\"height\":227,\"caption\":\"RealTrends - Blog\"},\"image\":{\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788\",\"name\":\"Tracey Velt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g\",\"caption\":\"Tracey Velt\"},\"description\":\"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/traceyvelt\/\",\"https:\/\/x.com\/traceyveltFL\"],\"url\":\"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round","description":"Luxury Presence,\u00a0a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led b","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/","og_locale":"en_US","og_type":"article","og_title":"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round","og_description":"Luxury Presence,\u00a0a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led b","og_url":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/","og_site_name":"RealTrends - Blog","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","type":"image\/png"}],"author":"Tracey Velt","twitter_card":"summary_large_image","twitter_creator":"@traceyveltFL","twitter_misc":{"Written by":"Tracey Velt","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#article","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/"},"author":{"name":"Tracey Velt","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788"},"headline":"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round","datePublished":"2018-11-07T22:38:00+00:00","dateModified":"2025-03-13T02:21:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/"},"wordCount":616,"commentCount":0,"publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","articleSection":["Archive"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#respond"]}],"isAccessibleForFree":"False","hasPart":{"@type":"WebPageElement","isAccessibleForFree":"False","cssSelector":".wp-block-housingwire-piano-member"}},{"@type":"WebPage","@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/","url":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/","name":"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round","isPartOf":{"@id":"https:\/\/www.realtrends.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage"},"thumbnailUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","datePublished":"2018-11-07T22:38:00+00:00","dateModified":"2025-03-13T02:21:10+00:00","description":"Luxury Presence,\u00a0a technology company providing real estate marketing and website design services to the world\u2019s leading agents and brokers, today announced a $2.13 million seed round of funding led b","breadcrumb":{"@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#primaryimage","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","width":1200,"height":675,"caption":"9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.realtrends.com\/blog\/2018\/11\/07\/luxury-presence-closes-investment-round\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.realtrends.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Real Estate Technology Startup Luxury Presence Closes $2.13 Million\u00a0Seed Round"}]},{"@type":"WebSite","@id":"https:\/\/www.realtrends.com\/blog\/#website","url":"https:\/\/www.realtrends.com\/blog\/","name":"RealTrends - Blog","description":"Empowering Real Estate Decisions with Trusted Insights.","publisher":{"@id":"https:\/\/www.realtrends.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.realtrends.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.realtrends.com\/blog\/#organization","name":"RealTrends - Blog","url":"https:\/\/www.realtrends.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","contentUrl":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/cropped-RTV_Horizontal_logo_Blue.png","width":2321,"height":227,"caption":"RealTrends - Blog"},"image":{"@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/db05dddc94c61082eaa18f2f5e66c788","name":"Tracey Velt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.realtrends.com\/blog\/#\/schema\/person\/image\/9b3cf1be6b1fb876ab0bd60ce0a485d0","url":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae51367450666ac65e816c5ed48f71a6aebe0ed43ea74c1f16500d37c0efc141?s=96&d=mm&r=g","caption":"Tracey Velt"},"description":"Tracey Velt is the Senior Director of Data &amp; Content. She is the host of the popular RealTrending podcast, manages content for the real estate team and The Gathering and leads editorial and sponsored research across the HW Media brands. Tracey has more than 25 years of experience writing and editing for the real estate industry and is the former editor in chief of Florida Realtor magazine. She resides in Florida.","sameAs":["https:\/\/www.linkedin.com\/in\/traceyvelt\/","https:\/\/x.com\/traceyveltFL"],"url":"https:\/\/www.realtrends.com\/blog\/author\/tracey-velt\/"}]}},"jetpack_featured_media_url":"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2025\/03\/9ced5ef4-69ab-4ba7-a7cd-ec49be7b274d.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/users\/15802"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":1,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":6132,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions\/6132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media\/4822"}],"wp:attachment":[{"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/categories?post=1345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/tags?post=1345"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.realtrends.com\/blog\/wp-json\/wp\/v2\/coauthors?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}