{"id":1343,"date":"2018-11-08T16:39:00","date_gmt":"2018-11-08T16:39:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/11\/08\/marker-real-estate-using-online-leads\/"},"modified":"2025-03-13T02:21:08","modified_gmt":"2025-03-13T02:21:08","slug":"marker-real-estate-using-online-leads","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/11\/08\/marker-real-estate-using-online-leads\/","title":{"rendered":"Using Online Leads to Create a \u201cBorderless\u201d Real Estate Office"},"content":{"rendered":"<p>In a world where more people are questioning the value of a physical office when mobile computing and networks allow practically everything to be done outside the office, the traditional real estate \u201coffice\u201d is evolving into a very different animal. Through this evolution, brokers are questioning the value of the <a href=\"kevin-markarian-expanding-with-the-borderless-office\/\">borderless office<\/a> and its impact on both existing physical locations and potential expansion.<\/p>\n<p><!--more--><\/p>\n<blockquote>\n<p>\u201cThis isn\u2019t about mobile agents who can work from home,\u201d says Kevin Markarian of San Francisco-based Marker Real Estate. \u201cIt\u2019s about teams and brokerages expanding into where the opportunities are\u2014and it may not necessarily be in the contiguous town that\u2019s adjacent to a physical office.\u201d<\/p>\n<\/blockquote>\n<h3>Creating a Central \u201cHub\u201d for&nbsp;Marker Real Estate<\/h3>\n<p>Once it started generating a high volume of online leads, and developing support systems to help agents manage those leads, Marker Real Estate realized that it didn\u2019t really have to operate within the geographical confines of the traditional brokerage model. \u201cThe value that we provide agents lies in the leads, so if we can create a \u2018central hub\u2019 process to manage and cultivate and qualify these leads,\u201d says Markarian, \u201cthen there&#8217;s really no need to have any kind of borders.\u201d<\/p>\n<p>Operating from multiple locations in the San Francisco Bay Area, Marker Real Estate pushed the \u201cborderless\u201d limits recently by opening offices in Orange County and Los Angeles. \u201cThere&#8217;s no need to limit yourself if you&#8217;re a team or brokerage because there&#8217;s opportunity everywhere,\u201d Markarian says of his decision to expand into southern California. The key to success, he adds, is finding the right people and maintaining the processes established by the brokerage\u2019s home office.<\/p>\n<blockquote>\n<p>\u201cNow that we&#8217;re purchasing leads and generating leads through Realtor.com and converting them at a high level,\u201d says Markarian, \u201cit&#8217;s becoming less and less necessary to have traditional, ground floor, brick-and-mortar space.\u201d<\/p>\n<\/blockquote>\n<h3>Marker Real Estate Expanding its Horizons<\/h3>\n<p>When expanding into a new area, Markarian calls his <a href=\"https:\/\/www.realtor.com\/\" target=\"_blank\" rel=\"noopener\">Realtor.com<\/a> representative to find out if there are any online leads available in that target area. Then, he looks at the price point of those leads and at how many transactions are closing in a particular zip code or region. Markarian also analyzes the region\u2019s agent population, looking carefully at how many are ready, willing, and able to work those leads for Marker Real Estate.<\/p>\n<p>To keep online lead conversion rates high, the company uses a customer relationship management system (CRM) to house all of those leads. The <a href=\"offering-value-agents-brokers-journey\/\">CRM<\/a> then serves as a central repository for all lead-related activity. \u201cIf you have everything in a CRM,\u201d says Markarian, \u201cyou can see what leads are coming in, track them, and hold agents accountable.\u201d<\/p>\n<p>Focused mainly on expansion within California, Markarian says the <a href=\"kevin-markarian-expanding-with-the-borderless-office\/\">borderless model<\/a> is also relevant for firms that want to expand into new states. \u201cYou can really do this anywhere in the country,\u201d he says. \u201cWho knows what the future holds in terms of where else we can go? The key is to think about what\u2019s available in terms of access to leads, price points, transaction volume, and then whether there are agents out there and ready to work those leads.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where more people are questioning the value of a physical office when mobile computing and networks allow practically everything to be done outside the office, the traditional real estate \u201coffice\u201d is evolving into a very different animal. Through this evolution, brokers are questioning the value of the borderless office and its impact [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Using Online Leads to Create a \u201cBorderless\u201d Real Estate Office<\/title>\n<meta name=\"description\" content=\"Operating from multiple locations in the San Francisco Bay Area, Marker Real Estate pushed the \u201cborderless\u201d limits recently by opening offices in Orange County and Los Angeles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2018\/11\/08\/marker-real-estate-using-online-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Online Leads to Create a \u201cBorderless\u201d Real Estate Office\" \/>\n<meta property=\"og:description\" content=\"Operating from multiple locations in the San Francisco Bay Area, Marker Real Estate pushed the \u201cborderless\u201d limits recently by opening offices in Orange County and Los Angeles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2018\/11\/08\/marker-real-estate-using-online-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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