{"id":1327,"date":"2018-11-14T23:06:00","date_gmt":"2018-11-14T23:06:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/11\/14\/nyc-brokerage-simple-real-estate\/"},"modified":"2025-03-13T02:20:52","modified_gmt":"2025-03-13T02:20:52","slug":"nyc-brokerage-simple-real-estate","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/11\/14\/nyc-brokerage-simple-real-estate\/","title":{"rendered":"New NYC Brokerage Offers Hybrid Fee Structure"},"content":{"rendered":"<h2>New NYC Brokerage Offers Hybrid Fee Structure<\/h2>\n<h6><em>Industry Veterans Launch The SIMPLE Real Estate Co., The First Residential Brokerage Firm&nbsp;Designed Specifically for Sellers.<\/em><\/h6>\n<p>&nbsp;<\/p>\n<div class=\"caption\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51819 size-large\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/The-SIMPLE-Real-Estate-Co-Chris-and-Louisa-2-1024x768-1.jpg\" alt=\"SIMPLE Real Estate\" width=\"1024\" height=\"768\"> SIMPLE co-founders Louisa Gillen and Chris Palminteri<\/div>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>When real estate industry veterans Louisa Gillen and Chris&nbsp;Palminteri were considering a brokerage change after their manager moved companies, they had an AHA moment. \u201cWe almost joined a company, but we realized it was newer and shinier, but they weren\u2019t doing anything different from our old brokerage,\u201d says Palminteri. \u201cWe thought, \u2018What can we do for ourselves to make our business better,\u2019\u201d says Gillen. They narrowed down their goals and realized that they wanted to serve sellers better and that the traditional real estate model was holding them back from doing that.<\/p>\n<p>Thus, the idea for&nbsp;<a href=\"http:\/\/thesimplerealestate.com\/\" target=\"_blank\" rel=\"noopener\">The SIMPLE Real Estate Co. (SIMPLE)<\/a>, was developed. Both Gillen and Palminteri say it\u2019s the first residential real estate brokerage firm designed specifically for sellers. \u201cWe wanted to thrust the stale, outdated brokerage model into the future by introducing a modern and honest approach to the sales process,\u201d says Palminteri.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51979\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Simple-Logo-1024x1024-1.jpg\" alt=\"SIMPLE Real Estate\" width=\"415\" height=\"369\"><\/p>\n<blockquote>\n<p>\u201cThe days of huge marketing budgets are over,\u201d says Gillen. \u201cNow we have <a href=\"http:\/\/www.streeteasy.com\/\" target=\"_blank\" rel=\"noopener\">StreetEasy<\/a> which has dramatically reduced the cost of marketing. We pass that savings along to sellers by capping commissions at $50,000.\u201d Says Palminteri, \u201cFor us, it\u2019s about being transparent, having proper pricing, being expert negotiators and targeting a listing\u2019s exposure.\u201d<\/p>\n<\/blockquote>\n<p>SIMPLE\u2019s model is financially smart, fully transparent and service driven. For sellers,&nbsp;this means goodbye&nbsp;to inflated <a href=\"inventory-brokerage-models-and-referral-fees-impact-on-commissions\/\">commission fees<\/a>, six-month exclusive agreements, and agent-centric sales models. And, hello to SIMPLE\u2019s hybrid fee structure (capped at $50,000), three-month exclusive agreements and a brokerage designed to keep more money in sellers\u2019 pockets.<\/p>\n<blockquote>\n<p>\u201cSellers deserve an approach that is transparent and financially smart, and one that provides&nbsp;unrivaled expertise, targeted marketing, expert negotiating and personal attention during every step of the sales process to create maximum value. This is what SIMPLE is all about,\u201d says Gillen.<\/p>\n<p>\u201cSIMPLE&nbsp;is the future of Manhattan home sales,\u201d adds Palminteri. \u201cNot only are we designed specifically for sellers, but we offer a fully transparent approach to the sales process combined with high-touch service and decades of experience to ensure no money is left on the table.\u201d<\/p>\n<\/blockquote>\n<p>The duo is considering expanding if they see the right fit, but right now they\u2019re focused on getting the message about SIMPLE out there. \u201cWe are different. We may scare some of our fellow colleagues, because when we have a conversation with a $4 million seller and tell them we can save them $190,000 by going with us, experienced brokers, they know we\u2019ll be a success,\u201d says Palminteri.<\/p>\n<p>A&nbsp;powerhouse duo with a proven $350 million sales track record, Gillen and&nbsp;Palminteri&nbsp;have earned a stellar reputation for providing clients with deep expertise and market insight, individual attention and high-touch, hands-on service.<\/p>\n<h4>About The SIMPLE Real Estate Co.<\/h4>\n<p>The SIMPLE Real Estate Co. (SIMPLE) is the first residential real estate brokerage firm designed specifically for sellers. Industry veterans, Louisa Gillen and Chris Palminteri, founded SIMPLE to thrust the stale, outdated brokerage model into the future by introducing a modern and honest approach to the sales process. SIMPLE\u2019s forward-thinking model is financially smart, fully transparent and service driven. This means goodbye to inflated commission fees, six-month exclusive agreements and agent-centric sales models.<\/p>\n<p>And, hello to SIMPLE\u2019s hybrid fee structure, three-month exclusive agreements and a brokerage designed to keep more money in sellers\u2019 pockets. Sellers choose SIMPLE not only for its financially smart model, but more importantly, for its unrivaled expertise, targeted marketing, expert negotiating and personal attention during every step of the sales process to create maximum value.&nbsp;SIMPLE is the future of home sales in Manhattan. For more information, visit <a href=\"http:\/\/www.thesimplerealestate.com\/\" target=\"_blank\" rel=\"noopener\">www.thesimplerealestate.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New NYC Brokerage Offers Hybrid Fee Structure Industry Veterans Launch The SIMPLE Real Estate Co., The First Residential Brokerage Firm&nbsp;Designed Specifically for Sellers. &nbsp; SIMPLE co-founders Louisa Gillen and Chris Palminteri<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New NYC Brokerage Offers Hybrid Fee Structure<\/title>\n<meta name=\"description\" content=\"The SIMPLE Real Estate Co. 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