{"id":1290,"date":"2018-11-28T20:59:00","date_gmt":"2018-11-28T20:59:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2018\/11\/28\/viral-marketing-video-real-estate\/"},"modified":"2025-03-13T02:20:14","modified_gmt":"2025-03-13T02:20:14","slug":"viral-marketing-video-real-estate","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2018\/11\/28\/viral-marketing-video-real-estate\/","title":{"rendered":"Go Viral! How to Get Your Real Estate Video Shared"},"content":{"rendered":"

How to Use Viral Marketing to Achieve Success in Real Estate Business<\/h2>\n

Of course, word-of-mouth is the best real estate marketing strategy but and with the rise of the internet and social media platforms, this word-of-mouth approach has turned into viral marketing.<\/em><\/h6>\n

Viral marketing is a strategy that employs social media platforms to advertise a product. It\u2019s similar to social media marketing, and yet there\u2019s a striking difference.<\/p>\n

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How are these two marketing branches different?<\/h4>\n

Viral marketing relies not so much on the advertisement itself, but on what the target audience has to say about it. It doesn\u2019t matter how the message is delivered, but rather how it\u2019s perceived. The major thing that matters is how the consumers spread the word about a product. That\u2019s what makes it become viral.<\/p>\n

Word-of-mouth marketing is one of the most powerful ways to advertise your services as well. According to Smart Insights<\/a>, in the United States, there are 3.3 billion brand mentions and 2.4 brand-related conversations. This statistic shows how powerful viral marketing can be. As a real estate professional, you should definitely include word-of-mouth marketing in your arsenal.<\/p>\n

How do you start? Here are the tips you need.<\/h4>\n
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  1. \n
    Use the Power of Social Media<\/h6>\n<\/li>\n<\/ol>\n

    Viral marketing isn\u2019t necessarily about social media<\/a> platforms only. However, in the digital world, social media play a crucial role in spreading the word about brands and their services.<\/p>\n

    Social media platforms can powerful tools for a real estate agent. Just take a look at how many people<\/a> use various social media platforms (in billions):<\/p>\n

    \"viral<\/p>\n

    Image credit: Statista<\/a><\/p>\n

    Your success depends mostly on how many people you can reach with your message, so start with connecting with social media users to build a foundation of your success in the real estate business.<\/p>\n

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    1. \n
      Start a Blog<\/h6>\n<\/li>\n<\/ol>\n

      You can showcase your real estate and community expertise by starting your own blog<\/a>. Share your knowledge about the industry and clarify terms the average consumer may not understand.<\/p>\n

      Create simple and clear blog posts about real estate business that your readers will understand. \u201cBlog is a wonderful means of communicating something and making it all about your client,\u201d says Peter Townsend, a viral marketing specialist at Flatfy<\/a>.<\/p>\n

      Running a blog might seem like a fun and creative activity at first, but it involves a lot of planning and hard work. Here\u2019s what you need to keep in mind:<\/p>\n