{"id":1092,"date":"2019-02-05T15:36:00","date_gmt":"2019-02-05T15:36:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/02\/05\/building-a-brokerage-with-leads\/"},"modified":"2025-03-13T02:14:42","modified_gmt":"2025-03-13T02:14:42","slug":"building-a-brokerage-with-leads","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/02\/05\/building-a-brokerage-with-leads\/","title":{"rendered":"Kunversion: How One Broker Grew From One to 60 Agents Once He Installed This Platform"},"content":{"rendered":"

Sponsored Content<\/p>\n

<\/p>\n

“My wife, Leigh, and I started Plum Tree Realty <\/a>from scratch about seven-and-a-half years ago. We created the brand which is a little bit tougher than buying a franchise that already has brand recognition,\u201d laughs Chris Russell, broker-owner of Plum Tree Realty in Cincinnati. \u201cWe\u2019re a cloud-based brokerage, so we have agents all over Ohio and Kentucky. We recently got licensed in Florida, as well.\u201d<\/p>\n

\"\"<\/p>\n

The first year Chris and Leigh spent their time getting systems in place that would allow them to offer value to the agents they wanted to add. \u201cAfter we had our systems in place, we started adding agents, about a dozen the first year,\u201d he says.<\/p>\n

\u201cOur unique selling proposition at the time was that we\u2019re cheap. We cost $275 a month, and our agents kept 100 percent of their commissions,\u201d he says. After six years, they grew to 60 agents.<\/p>\n

\n

\u201cWe didn\u2019t want to be known by agents as cheap. We wanted to be known as the best.\u201d<\/p>\n<\/blockquote>\n

Chris Russell then took some time to define what \u201cbeing the best\u201d meant for his firm. \u201cAs we put some thought into it, in thinking about what agents are looking for, we came to the conclusion that there are four categories where we really had to be the best\u2014lead generation, technology, training, and pricing.\u201d Russell said he had an \u201cepiphany with technology\u201d when he came across the Kunversion platform from Inside Real Estate<\/a>. \u201cUsing Kunversion would cover at least two of the four categories,\u201d he says. Because of that, Russell decided to make the investment. \u201cWhen you charge $275 a month, and the agents keep 100 percent of their commissions, you don\u2019t have a lot of extra money for technology, so we found a lender partner who helped us defray the cost of Kunversion.\u201d<\/p>\n

Since then, Russell has grown from 60 to 150 agents in only a year-and-a-half.<\/p>\n

\"Inside<\/p>\n

\n

\u201cThe brokerage really took off, and it was directly attributable to us offering the best technology and lead generation.\u201d<\/p>\n<\/blockquote>\n

How He Was Kun-Verted<\/h4>\n

With so many lead generation programs out there, Russell didn\u2019t come to his choice quickly. \u201cI\u2019m a research guy, and I order my life by a spreadsheet,\u201d he says. \u201cI looked at every main system that\u2019s out there that supports brokerages, and Kunversion rose to the top with pricing and features. The lead generation was critical. The ability to text clients was essential. Also vital was being able to scale it to the size of brokerage that we are now; those were all features that we looked at.\u201d<\/p>\n

Using Kunversion<\/h4>\n

\u201cAs I mentioned, we have agents scattered around Ohio, Kentucky, and Florida, so we hooked them up with a Kunversion account,\u201d he says. While he doesn\u2019t have 100 percent adoption, Russell is OK with that.<\/p>\n

\n

\u201cFor the agents that would like our technology, we set them up and then generate tons of leads as a brokerage. Any leads that individual agents can generate on their own, they get to keep 100 percent of the commission.\u201d<\/p>\n<\/blockquote>\n

Russell hires a virtual assistant to create \u201cabout 600 squeeze pages per month, and we put those out all over the place. We generate tons of leads through that,\u201d he says. \u201cThe leads that we generate, we hand off to agents for a 70\/30 split. That allows us another revenue stream, which definitely pays for Kunversion.\u201d<\/p>\n

Russell also likes the drip email campaigns offered through Kunversion. \u201cWe probably don\u2019t tap into all of the power the platform offers but we do have some agents who do. For our brokerage, we lean heavily on the squeeze pages and landing pages to generate leads. We also use the automated follow-up component.\u201d<\/p>\n

Russell contracts with an inside sales agent company that calls all of the leads and then hands them off to agents as warm leads. His company also integrates Kunversion with Facebook<\/a> extensively. \u201cMy virtual assistant creates regional homes for sale Facebook pages, such as Mason Ohio Homes for Sale. We have 10 of these representing different regions of our area. Every day, the assistant creates two squeeze pages per Facebook page,\u201d he says. \u201cShe\u2019ll do one that\u2019s a single property listing squeeze page and then another that\u2019s a list of properties squeeze page. She\u2019s posting 20 squeeze pages per day on those 10 Facebook sites.\u201d<\/p>\n

Recruiting and Training<\/h4>\n

Overall, he says, \u201cit\u2019s been a great recruiting tool. Just having the tools available for agents means so much to them. We tell people that we\u2019ll provide the best technology available, Kunversion, and explain how to generate 30 to 50 leads per month. Then, we explain our training,\u201d he says.<\/p>\n

Russell says they typically do webinars training, along with live training events at the office. \u201cPlus, the Kunversion trainers have done training events with us, which has been terrific.\u201d Kunversion also offers online training with hundreds of videos to get sales professional up and running. There is an advanced component as well, for real estate professionals who want to get deeper into the capabilities of the program. \u201cThe Kunversion Facebook page is amazing. People can get a lot of help there. We teach people how to use the little tech support bubble at the bottom right-hand corner of the screen. It unlocks one of the best training tools the platform offers,\u201d
says Russell.<\/p>\n

\n

\u201cSince using the platform, the number of leads that we had coming into our system at least doubled immediately. Within the first month that we jumped from about 200 leads a month to 400. Now, we get about 800 leads per month.\u201d<\/p>\n<\/blockquote>\n

As for quality, Russell says it\u2019s all about the agent. \u201cI have one agent who needs 100 leads to close a deal, and I have other agents who only need 10 leads. I train them all on the platform, and some respond better than others.\u201d<\/p>\n

In fact, he says, \u201cwe\u2019ve got a young couple who started with us several months ago. I told them exactly what they needed to do, and they immediately implemented the plan. Within the first month, he had four people under contract and so many leads in his pipeline that he had to stop doing squeeze pages because he wasn\u2019t able to keep up with it.\u201d<\/p>\n

From lead generation to recruiting, Russell has built his brokerage around the value proposition of getting leads to his agents. \u201cWe\u2019re just getting started,\u201d says Russell.<\/p>\n

\u201cKunversion is the key to growing the brokerage.\u201d<\/h2>\n","protected":false},"excerpt":{"rendered":"

Sponsored Content<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"\nKunversion: How One Broker Grew From One to 60 Agents Once He Installed This Platform<\/title>\n<meta name=\"description\" content=\"His company also integrates Kunversion with Facebook extensively. \u201cMy virtual assistant creates regional homes for sale Facebook pages, such as Mason Ohio Homes for Sale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.realtrends.com\/blog\/2019\/02\/05\/building-a-brokerage-with-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kunversion: How One Broker Grew From One to 60 Agents Once He Installed This Platform\" \/>\n<meta property=\"og:description\" content=\"His company also integrates Kunversion with Facebook extensively. \u201cMy virtual assistant creates regional homes for sale Facebook pages, such as Mason Ohio Homes for Sale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.realtrends.com\/blog\/2019\/02\/05\/building-a-brokerage-with-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"RealTrends - 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