{"id":1046,"date":"2019-02-20T18:54:00","date_gmt":"2019-02-20T18:54:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/02\/20\/leadingres-luxury-division-rolls-out-new-branding-and-identity\/"},"modified":"2025-03-13T02:14:02","modified_gmt":"2025-03-13T02:14:02","slug":"leadingres-luxury-division-rolls-out-new-branding-and-identity","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/02\/20\/leadingres-luxury-division-rolls-out-new-branding-and-identity\/","title":{"rendered":"LeadingRE&#8217;s Luxury Division Rolls Out New Branding and Identity"},"content":{"rendered":"<h2 dir=\"ltr\">LeadingRE&#8217;s Luxury Division Rolls Out New Branding and Identity<\/h2>\n<h6 dir=\"ltr\"><em>Luxury Portfolio International\u00ae refreshens its look with a new moniker and design.<\/em><\/h6>\n<p dir=\"ltr\"><a href=\"http:\/\/luxuryportfolio.com\" target=\"_blank\" rel=\"noopener\">Luxury Portfolio International\u00ae<\/a>, the luxury marketing division of Leading Real Estate Companies of the World\u00ae&nbsp; announced its new branding and identity to its global membership at its annual SUMMIT in Las Vegas.<\/p>\n<p><!--more--><\/p>\n<div class=\"caption\">\n <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-55576\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Luxury-Portfolio-International.png\" alt=\"Luxury Portfolio International\" width=\"622\" height=\"128\"> Luxury Portfolio International is moving to a new logo (at right).\n<\/div>\n<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">The new logo introduces a more streamlined and contemporary font and an updated color scheme. The new mark also introduces the use of the brand\u2019s initials LPI, designed to become a memorable, unique and discreet marker used in marketing and advertising materials to denote the quality of the firms that are members of Luxury Portfolio International\u00ae. The company\u2019s new logo was designed by <a href=\"http:\/\/1000watt.net\/\" target=\"_blank\" rel=\"noopener\">1000watt<\/a>, a top real estate creative agency. A new tagline \u2014 Well Connected.\u2122\u2014 will further reinforce the power of the brand and the relationship among LPI\u2019s over 200 member brokerages around the globe.<\/p>\n<\/p>\n<div class=\"caption\">\n <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55554 size-full\" src=\"https:\/\/www.realtrends.com\/blog\/wp-content\/uploads\/sites\/9\/2021\/01\/Stephanie-Anton-Headshot.jpg\" alt=\"\" width=\"299\" height=\"168\"> Stephanie Anton, president of Luxury Portfolio International.\n<\/div>\n<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p dir=\"ltr\">\u201cThe Luxury Portfolio International\u00ae name is known worldwide as a designation of the leading independent luxury real estate firms in each market,\u201d stated Stephanie Anton, President of Luxury Portfolio International\u00ae. \u201cTaking inspiration from great luxury brands like Bavarian Motor Works, aka BMW and Mo\u00ebt Hennessy Louis Vuitton, aka LVMH, we have introduced our name with a monogram, LPI.<\/p>\n<p dir=\"ltr\">The treatment of our monogram, or mark, was very deliberately designed as a distinctive piece of art. The cleaner and more contemporary identity reflects our evolution as a distinctive brand that represents a standard of service for the world\u2019s most affluent consumers.\u201d<\/p>\n<\/blockquote>\n<p dir=\"ltr\">Alongside the logo change, LPI has also updated its complete <a href=\"44-years-remax-reveals-refreshed-brand-identity\/\">brand identity<\/a> with new colors and fonts as well as updated marketing materials to accompany the launch. It has also completed the first stage of a renovation to the company website, with a second phase planned for later in 2019.<\/p>\n<blockquote>\n<p dir=\"ltr\">\u201cCrafting an identity that will be used globally by hundreds of different companies is an exciting challenge,\u201d added Brian Boero, CEO, 1000watt. \u201cWe created a brand mark that will be subtle and yet instantly recognizable as an assurance of quality.<\/p>\n<p dir=\"ltr\">The world of luxury thrives on personal relationships and service. The phrase Well Connected\u2122 speaks not just of the agents and brokers themselves but also of their clients who travel in rarified circles.\u201d<\/p>\n<\/blockquote>\n<p dir=\"ltr\">The LPI logo and identity will shortly be in use by all members of Luxury Portfolio International\u00ae and appears on the company\u2019s advertising, marketing materials and Luxury Portfolio magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LeadingRE&#8217;s Luxury Division Rolls Out New Branding and Identity Luxury Portfolio International\u00ae refreshens its look with a new moniker and design. Luxury Portfolio International\u00ae, the luxury marketing division of Leading Real Estate Companies of the World\u00ae&nbsp; announced its new branding and identity to its global membership at its annual SUMMIT in Las Vegas.<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LeadingRE&#039;s Luxury Division Rolls Out New Branding and Identity<\/title>\n<meta name=\"description\" content=\"Luxury Portfolio International, the luxury 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