{"id":1035,"date":"2019-02-25T21:52:00","date_gmt":"2019-02-25T21:52:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/02\/25\/tech-responds-to-millennials-demand-for-more-efficient-rental-processes\/"},"modified":"2025-03-13T02:13:49","modified_gmt":"2025-03-13T02:13:49","slug":"tech-responds-to-millennials-demand-for-more-efficient-rental-processes","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/02\/25\/tech-responds-to-millennials-demand-for-more-efficient-rental-processes\/","title":{"rendered":"Tech Responds to Millennials’ Demand for More Efficient Rental Processes"},"content":{"rendered":"

Tech Responds to Millennials’ Demand for More Efficient Rental Processes<\/h2>\n

Nearly 40% of renters across the U.S. are millennials.<\/em><\/h6>\n

In addition to being the largest rental demographic<\/a>, they are renting longer before purchasing a home than their parents and grandparents did. To meet the increased need, thousands of new rental units have come on the market in recent years, with a record 453,000 units expected to be completed in 2019.<\/p>\n

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Choosing from so many options presents millennial renters<\/a> with a daunting task \u2013 finding the best style, location and price for their needs, while juggling a job, school and a social life.<\/p>\n

As the first digital native generation, millennials are tech-savvy multi-taskers who like to browse online before buying, rely on opinions from real people who have used a product or service, and value honesty, transparency in interactions with brands and services. This is the first generation that have come to expect technology solutions in all parts of everyday life.<\/p>\n

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They regularly browse merchandise and make purchases via their cell phones.  So it\u2019s no surprise that they think spending their weekends visiting apartment complexes, completing paper rental applications and writing checks just doesn\u2019t seem like the best use of their time.<\/p>\n

Responding to these trends, UpTop, a RentalTech company <\/a>has emerged with a platform which connects property managers and owners directly with tenants digitally, right on their smartphones. From its base in New York, UpTop is expanding to more U.S. cities to offer a rental process that\u2019s transparent, efficient and significantly more cost effective, benefiting owners \/ managers and tenants alike. Rental issues that UpTop is solving  include:<\/p>\n