{"id":1030,"date":"2019-02-27T08:00:00","date_gmt":"2019-02-27T08:00:00","guid":{"rendered":"https:\/\/www.realtrends.com\/blog\/2019\/02\/27\/sothebys-international-realty-exceeds-record-112-billion-in-global-sales-volume-for-2018\/"},"modified":"2025-03-13T02:13:45","modified_gmt":"2025-03-13T02:13:45","slug":"sothebys-international-realty-exceeds-record-112-billion-in-global-sales-volume-for-2018","status":"publish","type":"post","link":"https:\/\/www.realtrends.com\/blog\/2019\/02\/27\/sothebys-international-realty-exceeds-record-112-billion-in-global-sales-volume-for-2018\/","title":{"rendered":"Sotheby&#8217;s International Realty Exceeds Record $112 Billion in Global Sales Volume for 2018"},"content":{"rendered":"<h2 style=\"text-align: left;\" align=\"center\">Sotheby&#8217;s International Realty Exceeds Record $112 Billion in Global Sales Volume for 2018<\/h2>\n<h6 style=\"text-align: left;\" align=\"center\"><i>Organization unveiled new technology and partnerships during a momentous year.<\/i><i><br \/> <\/i><b><\/b><\/h6>\n<p><span lang=\"X-NONE\"><a href=\"http:\/\/www.sir.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.sir.com\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNHQujO8-Emi5QMbPZNc_CnTDBNSgw\">Sotheby\u2019s International Realty Affiliates LLC<\/a><\/span> reported that in 2018 its <span lang=\"X-NONE\">affiliated brokers and <\/span>sales professionals achieved more than $112 billion USD in global sales volume, the highest annual sales volume performance in the history of the brand. Additionally, 27 affiliated companies surpassed $1 billion USD in sales volume in 2018.<sup>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<wbr>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<wbr>&nbsp; &nbsp; &nbsp;<\/sup><\/p>\n<p><!--more--><\/p>\n<blockquote>\n<p>\u201cExperts predicted that 2018 would be a slow year for the global real estate market,\u201d said Philip White, president and chief executive officer, Sotheby&#8217;s International Realty Affiliates LLC. \u201cDespite the forecast, our talented affiliated companies and their sales associates continued to perform at the top of their game to drive a year-over-year sales volume increase that is truly remarkable. We are going to keep the momentum going in 2019 and we will continue to empower the <i>Sotheby&#8217;s International Realty<\/i> network by offering innovative products, tools, and research to provide best in class service.\u201d<\/p>\n<\/blockquote>\n<h4>Global Growth<\/h4>\n<p>The <i>Sotheby\u2019s International Realty<\/i> brand also reported growth across its global<span lang=\"X-NONE\"> network<\/span>. At year-end, the network totaled <a>more than 990&nbsp;<\/a><span lang=\"X-NONE\">offices<\/span> in 72 countries and territories <span lang=\"X-NONE\">and <\/span>more than 22,500 affiliated <span lang=\"X-NONE\">sales associates<\/span> worldwide.<\/p>\n<p>In the United States, the <i>Sotheby\u2019s International Realty<\/i> brand achieved more than $100 billion USD in sales volume in 2018. This year witnessed continued significant growth by the brand\u2019s existing affiliate companies through talent attraction as well as mergers and acquisitions. Most notably, the brand increased its market presence in Essex and the Acton-Boxborough area of Massachusetts; Greater Portland, Oregon; and Nashville, Tennessee. The brand also entered several key new markets last year, namely, Bandon, Oregon; Huntsville, Alabama; the Sandhills Region of North Carolina; Mendocino, Fort Bragg, and Ventura, California.<\/p>\n<p>Outside the United States, the <i>Sotheby\u2019s International Realty<\/i> brand achieved more than $12 billion USD in sales volume in 2018 while continuing to expand into key markets. In Europe, the brand grew its presence in Menorca and Madrid, Spain; Sylt and Bern, Germany; Kitzb\u00fchel, Austria; Zurich, Switzerland; and Slovakia. The brand also sold the rights to the island country of Cyprus. In Asia, new offices were opened in Colombo, Sri Lanka; and Bangkok, Thailand, and agreements were signed to expand into Jakarta and Bali in Indonesia, and Ho Chi Minh City and Hanoi in Vietnam and the Maldives. The brand also saw growth in Mexico City, Mexico; the Metropolitan area of Puebla; Valle de Bravo and Malinalco in Estado de Mexico; and Cuernavaca and Tepoztl\u00e1n in Morelos.<\/p>\n<h4>Marketing Innovation<\/h4>\n<p>2018 was an impactful year for the brand with the roll-out of new tools and offerings. <i>Sotheby&#8217;s International Realty<\/i> became the first real estate brand to launch and implement a virtual staging augmented reality app, transforming the homebuying and selling experience for sales associates and consumers with the launch of <a href=\"https:\/\/itunes.apple.com\/us\/app\/curate-by-sir-real-estate-ar\/id1386263226?mt=8\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/itunes.apple.com\/us\/app\/curate-by-sir-real-estate-ar\/id1386263226?mt%3D8&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNGG1WhVCi9957lvEJcmeU2jc7_uqA\">Curate by Sotheby&#8217;s International Realty\u2120<\/a>. Design Vault, a cloud-based ad-builder tool was also unveiled, allowing companies and agents to create advertising, marketing and social assets with ease. The brand entered a<span lang=\"X-NONE\">custom-publishing relationship with <\/span>The Wall Street Journal \/ Barron\u2019s Group<span lang=\"X-NONE\"> to present <\/span><span lang=\"X-NONE\"><a href=\"https:\/\/www.sothebysrealty.com\/eng\/reside-magazine\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sothebysrealty.com\/eng\/reside-magazine&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNEM6dgpKeydv_ubpF5cYVAKmldwFg\">RESIDE\u00ae<\/a><\/span><span lang=\"X-NONE\">, a bespoke luxury lifestyle magazine<\/span>providing <span lang=\"X-NONE\">affiliate companies around the world a turnkey solution to <\/span>creating a<span lang=\"X-NONE\"> customized<\/span> <span lang=\"X-NONE\">branded magazine<\/span>. The publication\u2019s inception also birthed the brand\u2019s <a href=\"https:\/\/shows.pippa.io\/reside-by-sothebys-international-realty\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/shows.pippa.io\/reside-by-sothebys-international-realty\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNHp8Dj8WCxgJVpzGtVMVzVh5G6FiQ\">new podcast series<\/a>. In partnership with <a href=\"https:\/\/www.inman.com\/2018\/11\/05\/inman-announces-partnership-with-sothebys-international-realty-launches-leading-in-luxury\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.inman.com\/2018\/11\/05\/inman-announces-partnership-with-sothebys-international-realty-launches-leading-in-luxury\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNHbJoDgAxUY88mkYyMB9s-2n_S5iw\">Inman<\/a>, an exclusive channel called <a href=\"https:\/\/www.inman.com\/leading-in-luxury\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.inman.com\/leading-in-luxury\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNEZxBqerhhQVVM5a1oH6-KUqeJHdA\">Leading in Luxury<\/a> was launched, featuring experts from the <i>Sotheby\u2019s International Realty<\/i> brand discussing trends, best practices and innovations in luxury real estate.<\/p>\n<blockquote>\n<p>\u201cAs much as it was revolutionary, 2018 was also an affirmative year for the brand,\u201d said Kevin Thompson, chief marketing officer, Sotheby&#8217;s International Realty Affiliates LLC. \u201cThe <i>Sotheby&#8217;s International Realty<\/i> brand has always stood at the forefront of innovation in the industry, but we recognize that in order to maintain this standard, we need to continue to press forward. With the launch of new technology and tools, we continued that tradition, always aiming to provide industry-leading levels of service that sales associates affiliated with Sotheby&#8217;s International Realty around the world are known for.\u201d<\/p>\n<\/blockquote>\n<p><a>The <i>Sotheby&#8217;s International Realty <\/i>brand website, <\/a><a href=\"https:\/\/www.sothebysrealty.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sothebysrealty.com\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNEbeJqXZ4Kn0nE0g3Kb4dVX-IuiRQ\">sothebysrealty.com<\/a>, saw another record year with more than 30 million visits, a 13 percent increase year-over-year, with 13 percent of traffic generated from new users. Top searches on <a href=\"https:\/\/www.sothebysrealty.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sothebysrealty.com\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNEbeJqXZ4Kn0nE0g3Kb4dVX-IuiRQ\">sothebysrealty.com<\/a> in the United States included New York, New York; Malibu, California; and Los Angeles, California. Outside of the United States, the top locations searched were, London, United Kingdom; Paris, France; Dubai, United Arab Emirates; Lake Como, Italy; and Sydney, Australia.<\/p>\n<h4>Additional Achievements<\/h4>\n<p>The <i>Sotheby\u2019s International Realty<\/i> brand\u2019s affiliated companies and sales associates raised nearly $1 million USD to date for <a href=\"https:\/\/www.sothebysrealty.com\/eng\/newstory\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sothebysrealty.com\/eng\/newstory&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNHDjrvsNL1Y6l5EItr6Zb0OI3P7aA\">New Story<\/a>, the brand\u2019s charitable partner and a certified 501(c)(3) non-profit organization. The funds raised have gone directly to the construction of new homes in Morelos, Mexico for families who lost their homes in the 2017 earthquakes.<\/p>\n<blockquote>\n<p>\u201cIt was awe-inspiring to visit the families in Mexico whose lives will be forever changed by the generosity of our network,\u201d said White following a recent trip to visit two recently constructed communities in Mexico. \u201cPartnering with New Story as a charitable partner allowed us to extend the services we provide daily: to help people discover homes that allow them to live their best life.\u201d<\/p>\n<\/blockquote>\n<p>The Sotheby\u2019s International Realty\u00ae brand claimed 40 of the top 250 sales associates in the Individual Sales Volume category of the 2018 <i>REAL Trends\/The Wall Street Journal <\/i>\u201c<a href=\"https:\/\/www.realtrends.com\/blog\/rankings\/rt1000\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.realtrends.com\/blog\/rankings\/rt1000\/&amp;source=gmail&amp;ust=1551543677032000&amp;usg=AFQjCNG6_jo8yIiUNr9cB4tifPsKm9lrkw\">The Thousand<\/a>.\u201d In addition, 12 teams affiliated with the <i>Sotheby&#8217;s International Realty <\/i>brand were recognized as being among the top 250 teams in the nation by sales volume. The annual report ranks America\u2019s top 1,000 residential real estate agents and teams based on 2017 annual sales volume and transaction sides.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sotheby&#8217;s International Realty Exceeds Record $112 Billion in Global Sales Volume for 2018 Organization unveiled new technology and partnerships during a momentous year. Sotheby\u2019s International Realty Affiliates LLC reported that in 2018 its affiliated brokers and sales professionals achieved more than $112 billion USD in global sales volume, the highest annual sales volume performance in [&hellip;]<\/p>\n","protected":false},"author":15802,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3255],"tags":[],"coauthors":[],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sotheby&#039;s International Realty Exceeds Record $112 Billion in Global Sales Volume for 2018<\/title>\n<meta name=\"description\" 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