Virtual Design: Platforms On the Rise

How many times have you heard a real estate professional, when showing a home, say to a customer, “Oh, you can easily change that”? Or, watched a real estate professional on the TV show House Hunters say, “That’s purely cosmetic, easy to fix.” It’s pointing out the obvious, but it’s important to help customers picture themselves and their belongings in the home.


Now, real estate professionals can show customers what those changes will look like with a little help from virtual imagery.


Hutch, along with similar platforms, such as Houzz and Modsy, will use a photo of a room and will, taking the customer’s budget into consideration, design custom spaces for users. They offer a one-stop shop to design and furnish the house straight from the website and mobile app.


Large, national companies have noticed how influential these apps can be in real estate. Take Zillow which invested $10 million into Hutch. In fact, you’ll now find a tab on called Home Design that allows web visitors to view custom-designed rooms from homes that are on the market. They also offer links to buy all the items on the page—even the paint color!


Will other national portals take note? Honestly, these platforms may be too new to know for sure, but with the DIY movement still in full swing and many buyers interested in remodeling older, larger homes, we think so!


As REAL Trends’ Content and Social Outreach Manager, Nikki balances several responsibilities for the technology, marketing, and content teams, including managing the social presence for REAL Trends, content distribution, content development, company marketing, managing CMO/CTO groups, and serving as blog editor.

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