Tech Roundup: iBuyer Solution and New Marketing Platform

zavvie

zavvie Releases Complete iBuyer Solution for Brokerages: zavvie, the Kayak of iBuyers, announced the release of the industry’s first end-to-end brokerage iBuyer solution with its Offer Optimizer™ suite. The suite includes a completely revamped version of zavvie’s proprietary instant offer comparison tool powered by advanced technology. A key addition to the Offer Optimizer™ suite is an online property profile questionnaire that makes it easy for sellers to receive instant offers from multiple iBuyers at the same time. zavvie’s Offer Optimizer™ upgrades and new features secure zavvie’s place as a one-of-a-kind offering: the leader in instant offer aggregation, iBuyer data, and consumer-facing proprietary technology.

Hornung notes, “It’s not agents against iBuyers. It’s agents and iBuyers working together to benefit sellers. iBuyers are another group of potential buyers, and for some sellers, they’re a great option. Savvy listing agents are bringing the iBuyers to the table for their clients. We’re increasingly seeing that home sellers want the convenience and speed of an instant offer, but also want the guidance and counsel of a local agent. After all, it’s still the biggest transaction in most people’s lives. It’s nice to have a hand to hold.”

To learn more visit  zavvie.com.

 

boomtownBoomTown Announces Two New Solutions: BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance, and Marketing Central self-service advertising.

Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance:

  • Combines BoomTown’s CRM technology with RealContact’s texting capabilities, and a new calling service
  • Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds
  • Enables agents to work with transaction-ready leads
  • Leads are engaged and nurtured for up to one year from registration
  • Clients can customize scripts, monitor conversations and jump in at any time.

BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:

  • Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties.
  • Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in
  • Prove value to seller clients by showing how many prospects have viewed a listing

 

 

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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