Tech Roundup: Fast Home Sale Solution Expands, Marketing Coming Soon Listings and iBuyer

Tech Roundup: Fast Home Sale Solution Expands, Marketing Coming Soon Listings and iBuyer

House Buyers of America Delivers the Best of Both Worlds iBuyer Technology Without the Hidden Fees

House Buyers of America (House Buyers), a high-tech home buying company that offers a direct, no middle-man approach that charges no commissions or fees, the benefits of its model to customers in Washington, DCMaryland, and Virginia.

House Buyers’ approach offers a hassle-free elegant solution to the market that is both high-tech and high-touch. Its model works with homeowners directly to harness the best in available technology to sell their homes fast. House Buyers buys homes as-is and brings its expert team in to renovate these properties to reflect current, modern design trends and amenities, to then sell them for top-dollar on the local market.

This model is experiencing significant growth in recent years as greater numbers of Baby Boomers are downsizing and leaving older homes for sale that are typically in need of updating. The affordability of these older homes, along with an appreciation for quality renovation and modern touches, is especially appealing to Millennials, who now make up the most active homebuyer demographics, according to a recent study by the National Association of Realtors®.

House Buyers of America (House Buyers) is a high-tech homebuying company headquartered in Chantilly, Virginia. House Buyers buys homes in Washington, DCMaryland, and Virginia, and went from $0 to $50 million in annual revenue in its first 3 years. For more information, please visit www.housebuyersofamerica.com.

Coldwell Banker Launches Exclusive Look For Company-owned Operations

Coldwell Banker Real Estate, announced today the beta launch of Exclusive Look. Exclusive Look is an in-network marketing tool for coming soon listings that empowers Coldwell Banker®-affiliated agents to share and search for listings before they are placed in the Multiple Listing Service (MLS) or other public sites.

The agent-to-agent tool allows an affiliated agent to share an upcoming listing with ease in-network. The Exclusive Look platform also enables agents to promote their buyer and seller wants and needs within the Coldwell Banker national agent network to help clients find properties at the price and specifications they desire. This product operates alongside an already existing feature on ColdwellBankerHomes.com that allows any consumer to search for properties that are not yet on the MLS.

Since June, Exclusive Look has been in a beta test with 10 Coldwell Banker company-owned offices in the Greater Boston area. The program will launch nationally to all company-owned offices by the end of 2019.  Once fully tested, the Exclusive Look tool will be released to the Coldwell Banker affiliate network nationwide in 2020, making the product accessible to more than 92,000 Coldwell Banker affiliated agents.

To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.

offerpadIt’s Time to Rethink the Home Buying Process

Known for transforming the way consumers sell a home, Offerpad will soon be altering the way homes in the future are purchased. Offerpad Greenhouse, the research and development arm of real estate and technology leader Offerpad, today announced the ideation of two new industry solutions that are focused on helping the buyer move freely.

2018 data shows that once a homebuyer enters into a purchase contract, they had to wait 43 days on average to close on the home. Offerpad Instant Own can dramatically shorten that timeline. The company’s Instant Own program is set to provide interested buyers the option to move into an Offerpad home in as quickly as 24 hours and close within days.

This first-of-its-kind program is expected to launch in all Offerpad cities in Q1 2020 and is currently in beta mode in select markets. With a pilot phase forecasted for Q4 2019, Offerpad Buyer Boost provides consumers more convenience and certainty in obtaining their desired home. The company will use its buying power to secure the property with a cash offer on behalf of the buyer.

In addition to giving them the keys to their dream home, the program will eliminate many other common barriers to purchasing a property. With Offerpad Buyer Boost, there is no need for a contingent offer or moving more than once. Overlapping mortgage payments are completely eliminated from the equation for buyers, potentially saving them thousands of dollars long term.

Offerpad Instant Own and Offerpad Buyer Boost are currently in development and fine-tuning; both offerings are estimated to launch as early as Q4 2019 through Offerpad. More program details will be revealed over the coming months. For more information on Offerpad announcements visit the press room and follow @Offerpad on Twitter, Facebook, and Instagram.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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