Sotheby’s International Realty Expands to Qatar

Sotheby’s International Realty Expands to Qatar

Sotheby’s International Realty Affiliates LLC has expanded its presence in the Middle East with the opening of Qatar Sotheby’s International Realty.

Qatar Sotheby’s International Realty is owned by Alfardan Group, a leading premium lifestyle conglomerate renowned for delivering luxury products and services in Qatar, and is led by general manager, Seran Gheorghe, who has practiced real estate in the Middle East for the past 13 years. Gheorghe was a top-performing associate with Gulf Sotheby’s International Realty for the past six years and worked with Qatari clients to make this opening possible.

Qatar Sotheby’s International Realty is located in the capital city of Doha and will serve the luxury residential real estate markets of Lusail, the island of Pearl and West Bay Lagoon. The company will also continue to support Qatari clients in their continuous interest for the best international assets.

Qatar’s high-income economy and global real estate interest is appealing to the Sotheby’s International Realty® brand,” said Philip White, president and chief executive officer, Sotheby’s International Realty. “Seran and his team have a strong understanding of local and global luxury real estate and we are proud to have them as our affiliate in Qatar.”

“The real estate market in Qatar offers high-quality, luxurious apartments, penthouses and beachfront villas,” said Gheorghe.

“From a global perspective, we are seeing interest from buyers in India, China, Europe and the United States. We pride ourselves in offering the highest level of support and advice to our clients before, during and after the transaction. Aligning our company with the Sotheby’s International Realty brand will further provide our clients with unparalleled marketing, global reach and exposure.”

Qatar Sotheby’s International Realty is the second Sotheby’s International Realty-branded company in the Middle East, along with Gulf Sotheby’s International Realty located in Dubai.

The Sotheby’s International Realty network currently has more than 22,700 affiliated independent sales associates located in nearly 1,000 offices in 72 countries and territories worldwide. In 2018, the brand achieved a record global sales volume of $112 billion. Qatar Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.

In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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