How One Company Found Social and Content Marketing Success For Two Different Brands

Social Media and Content Marketing Success

Nikki Lindholm, REAL Trends digital marketing strategist and social media manager, interviews Lindsay Black, director of marketing for Iowa Realty and Berkshire Hathaway HomeServices First Realty about her brokerage’s successful social media and content strategies. The struggle? One brokerage is an incredibly successful independent, the other, a national franchise.

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As REAL Trends’ Content and Social Outreach Manager, Nikki balances several responsibilities for the technology, marketing, and content teams, including managing the social presence for REAL Trends, content distribution, content development, company marketing, managing CMO/CTO groups, and serving as blog editor.

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