This article and more website information can be found in the SEO Tools Chapter of the 2018 Online Performance Study.
Implementing an SEO campaign that allows you to compete with the listing portals can be difficult. Portals will continue to dominate search results and retain the mass amounts of traffic simply due to their national presence and limitless budgets. With this in mind, your brokerage must find ways to capitalize and nurture opportunities not deemed viable by the large portal websites. Here are some ideas.
What is a schema markup? A schema markup is a code that you put on your website to help search engines return more informative results for users. Your brokerage may want to implement structured markup data (also known as schema markup) on its website where you can gain more visibility in search engines. Using structured markup allows your brokerage to stand out in search engines by displaying unique attributes among your competitors such as property images, list items, addresses, open house times and more. The visual aspect of schema markup makes your website more user-friendly and takes away the guesswork to make it clear to search engines and visitors what information is being served on the page. With your data marked up and structured correctly on critical pages of your website, it becomes easier for your brokerage to rank and appear for focused web searches.
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