Realtor.com Launches Texting Option to Connect Homebuyers and Agents

Realtor.com Launches Texting Option to Connect Homebuyers and Agents

Consumers can now use SMS to indicate their interest in a property to a realtor.com representative, who will then match and connect them to a real estate professional on the phone.

Realtor.com, the Home of Home Search℠, has announced a new text messaging feature that helps facilitate a real-time connection between home shoppers and real estate professionals – the first feature of its kind among digital real estate companies.

realtor.com

Consumers can now use SMS to indicate their interest in a property to a realtor.com® representative, who will then match and connect them to a real estate professional on the phone.

 

“We believe that real estate professionals play a vital role in the home buyer’s journey, and with 78 percent of realtor.com® users searching for homes on a mobile device, sending a text message to connect with a professional is a simple, effective extension of the consumer’s existing mobile shopping experience,” said Chung Meng Cheong, chief product officer at realtor.com®. “Our new text message feature helps facilitate a more natural and rapid connection between prospective home buyers and real estate professionals , which will expedite the consumer’s home buying journey.”

To access realtor.com®’s mobile texting feature, simply tap the “Text” button on a listing page to begin interacting with realtor.com®. A realtor.com representative will schedule a time to chat on the phone to learn about the consumer’s needs and connect them with a real estate professional that best meets their needs.

Realtor.com®’s mobile text message feature is available on mobile web and the realtor.com® iOS app, and will be expanding to the company’s Android app in the coming weeks.

About realtor.com®
Realtor.com®, The Home of Home Search℠, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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