Realogy Partners With Amazon to Launch TurnKey Homebuying Program

Realogy Launches TurnKey In Collaboration With Amazon

New Homebuying Program Matches Consumers in 15 U.S. Cities with Participating Agents from Realogy’s Family of Residential Real Estate Brands;

The Amazon Move-In Benefit Provides $1,000 to $5,000 of Complimentary Amazon Home Services and Fully-Installed Smart Home Products Courtesy of Realogy to TurnKey Participants after Closing on Their New Home

Interested Homebuyers Can Visit www.amazon.com/turnkey to Begin Their Journey Today

Realogy Holdings Corp. (NYSE: RLGY), today announced in collaboration with Amazon the launch of TurnKey, a new home buying program that simplifies the process of finding and settling into a new home. Now available in 15 U.S. cities, TurnKey combines Realogy’s real estate expertise across its well-known and trusted brands, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and Sotheby’s International Realty, with the ease and convenience of Amazon’s Home Services and smart home products.

“Realogy and our brands are always looking for ways to give consumers an awesome home-buying experience with a terrific real estate agent, and today’s launch of TurnKey is a big part of that continued strategy,” said Ryan M. Schneider, Realogy’s chief executive officer, and president. “Realogy’s great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon’s services and products can transform that moment to make it rewarding in a way no one ever has before.”

“Customers can be overwhelmed when moving, and we’re excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home,” said Pat Bigatel, Director Amazon Home Services. “The Amazon Move-In Benefit will enable homebuyers to adapt the offering to their needs – from help assembling furniture to assisting with smart home device set up, to a deep clean, and more.”

A More Rewarding Journey for American Homebuyers
With more than five million U.S. households purchasing a home every year, TurnKey is an easier and more rewarding homebuying experience, designed to simplify what can be a stressful and time-consuming event.  Launching with select Realogy affiliated brokers and agents in 15 major markets across the United States, from Atlanta to Chicago, Seattle to San Francisco, consumers can now visit www.amazon.com/turnkey when they are ready to kick-off the homebuying process and enjoy unique services and benefits along the way:

Connection to an Experienced Real Estate Agent: TurnKey seamlessly connects homebuyers to one of the best real estate agents within their city or neighborhood of choice. Matched according to the homebuyer’s profile, TurnKey agents, who are affiliated with one of Realogy’s trusted residential real estate brands, have been selected based on their exceptional customer service record and local market expertise.

Free Amazon Move-In Benefit: Upon closing on a home, Amazon connects the buyer with services and experts in their area to help make the house a home. Valued from $1,000 to $5,000* in complimentary products and Amazon Home Services courtesy of Realogy, the Amazon Move-In Benefit includes:

  • A selection of Amazon Home Services to customize a new home, such as deep cleaning, a handyman to assemble furniture, hang pictures, install shelving or mount a TV on a wall, and much more;
  • A curated suite of smart home products, installed by Amazon or Amazon-vetted professionals;
  • Peace of mind with the Amazon Happiness Guarantee.

With these benefits, TurnKey is truly a beginning-to-end homebuying program that seeks to raise consumers’ expectations of what it means to buy a house and make it a home.

“When we designed TurnKey, we recognized that ‘closing’ on a home is really just the beginning of the homebuying journey,” said Eric Chesin, senior vice president and head of strategy for Realogy. “We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door.”

For more information on TurnKey, please visit www.amazon.com/turnkey.

* Courtesy of Realogy, what’s included in the Free Amazon Move-In Benefit of Amazon Home Services and smart home products varies based on the purchase price of the buyer’s new home.  

About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of residential real estate services in the U.S. that is focused on empowering independent sales agents to best serve today’s consumers. Realogy delivers its services through its well-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Climb Real Estate®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby’s International Realty® as well as NRT, Cartus®, Title Resource Group and ZapLabs®, an in-house innovation and technology development lab. Realogy’s fully integrated business model includes brokerage, franchising, relocation, mortgage, and title and settlement services. Realogy provides independent sales agents access to leading technology, best-in-class marketing and learning programs, and support services to help them become more productive and build stronger businesses. Realogy’s affiliated brokerages operate around the world with approximately 190,800 independent sales agents in the United States and approximately 111,100 independent sales agents in 112 other countries and territories. Realogy is headquartered in Madison, New Jersey.

 

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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