RE/MAX Results Launches Buyside

The largest RE/MAX franchise in the country will become the first brokerage to bring real-time buyer demand insights to Minnesota and Western Wisconsin.

Minnesota-based RE/MAX Results has announced a company-wide launch of Buyside, a groundbreaking new platform providing its sales professionals and their customers unprecedented insight into the buyer demand in their marketplace. The platform aggregates buyer activity in real-time across major real estate search portals, leading brokerage websites and other platforms, helping reveal prospective buyers for a specific home.RE/MAX Results

“RE/MAX Results has a longstanding history of providing the very best marketing & technology tools to support our sales associates. We continue to deliver on that promise, being the first brokerage in our market to arm our sales associates with Buyside, a platform that provides valuable intel about what’s going on in the market and helps us successfully connect more home-buyers and sellers,” said Brenda Tushaus, CEO of RE/MAX Results.

The partnership between Buyside and RE/MAX Results, the largest RE/MAX franchise in the country by transaction sides, will help its 1,100+ sales professionals connect with more prospective home sellers by providing insight into the number of buyers actively searching for a home just like theirs. This intel will help RE/MAX Results agents determine optimal pricing for the property and after being listed for sale, automatically connect them to agents within their network who have a matching buyer for the home.

“We’re thrilled to be working with RE/MAX Results,” said Alissa Harper, VP of Growth at Buyside. “Our partnership provides their sales professionals with a considerable advantage in their market and an innovative new way to best serve their customers.”

Buyside’s core products include Home Valuation Sites which allow homeowners to understand the approximate value of their home using multiple automated valuations, as well as insight into the real-time buyer demand in their market. A Buyer Market Analysis report from Buyside which helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home.

Lastly, the back-end matching platform from Buyside intelligently connects listings agents with buyers agents who are a match for the property – ensuring more targeted marketing of the home and a quicker sale.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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