Propertybase Acquires Real Estate Lead Generation Solution BoldLeads

Propertybase Acquires Real Estate Lead Generation Solution BoldLeads

While BoldLeads will continue to operate as an independent entity, first phase of product integration will enable Propertybase clients to generate buyer/seller leads.

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Propertybase, a leading real estate technology company, announced it has acquired BoldLeads, industry-pioneers of buyer/seller lead generation. With this recent addition, Propertybase now offers the most complete lead-to-close platform on the market that simplifies the business of real estate.

Founded in 2014, BoldLeads has created an innovative and automated process for agents to cost-effectively acquire, nurture and convert leads. The brand has seen explosive growth in recent years, servicing thousands of clients in North America and generating over 1 million leads per year.

“After nearly a year of research to identify a true market leader, we’re thrilled to welcome the BoldLeads team to the Propertybase family,” said Vance Loiselle, Propertybase CEO. “We have been on an aggressive mission to offer a product that empowers both agents and brokers, solving their biggest headaches to drive productivity and more deals.”

With BoldLeads now part of the equation, the breadth of features offered by the Propertybase real estate platform is unrivaled, comprising of:

  • Lead generation
  • Lead qualification and nurturing
  • Award winning IDX websites
  • Real estate-specific CRM
  • Email marketing
  • Compliance-driven transaction management
  • Intranet and back office

“In five short years, BoldLeads has gone from an idea born at my kitchen table to an industry leader in marketing and lead generation” said Christine Crane, CEO of BoldLeads. “Becoming part of the Propertybase family is an exciting achievement, allowing us to accelerate our growth plans and amplify client offerings.”

BoldLeads will continue to operate as an independent entity under the Propertybase umbrella of companies. However, with the first phase of product integration achieved, current Propertybase clients now have access to generate buyer/seller leads.

Financial details of the acquisition were not disclosed.

About Propertybase
Propertybase is the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes lead generation, IDX-integrated luxury websites, the leading real estate CRM built on Salesforce, and intelligent transaction management and back-office tools. Our software powers over 200,000 users at 1,500+ real estate businesses in 60 countries worldwide, including Hawai’i Life, Nan and Co. Properties, Harry Norman REALTORS®, Pacific Union, Jack Conway REALTOR®, and Coldwell Banker Mason Morse. The company is funded by Providence Equity. For more information, visit www.propertybase.com.

About BoldLeads
BoldLeads, co-founded by a mother and son team, Christine Crane and Danny Loschiavo, is real estate’s premier lead generation solution for both seller and buyer leads. The turnkey platform makes it easy for agents to connect with home buyers and sellers by offering: professional ad campaigns managed by a dedicated campaign manager, personalized landing pages, an intuitive CRM to track communications, automated follow up that sparks conversations, and a concierge service that will qualify, convert and set appointments for agents. For more information, visit www.boldleads.com.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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