PlanOmatic Acquires Real Estate Marketing Company, Walkthrough

PlanOmatic Acquires Real Estate Marketing Company, Walkthrough

PlanOmatic, a national real estate photography and floor plan provider, has acquired Walkthrough, a Colorado-based real estate marketing service provider. The acquisition couples PlanOmatic’s national presence with Walkthrough’s low-effort process, which handles orders from live scheduling to media delivery, entirely online.

PlanOmatic, which launched in 2005, provides its services in 35 states; it chose Denver for its base because of its central location, but until this acquisition, it did not service Colorado.

The combined talent-base will position PlanOmatic as a leading photography, floor plan and 3D tour provider. The transaction promotes PlanOmatic’s strategy to invest in technology-driven acquisition opportunities that build on the company’s high standards for both visual marketing products and their supporting tech platforms.

“The technology Walkthrough has built, combined with PlanOmatic’s amazing operations team, will provide one of the best services and experiences in the industry,” said Pascal Wagner, founder and CEO of Walkthrough, “not only in Colorado but across the US. I’m excited for what’s to come next.”

PlanOmatic will acquire Walkthrough’s operations, including its products, services and technology. The newly founded subsidiary will continue to function independently under PlanOmatic as their original brand. Walkthrough clients will still enjoy the same existing prices, services and photographers under the new ownership. Kellie Smith, Head of Operations, will remain a member of the Walkthrough team and will continue supporting client and photographer needs.

“We’ve always admired the efficient processes Walkthrough has built, and the quality and support standards they have set.” Kori Covrigaru, PlanOmatic CEO stated, “The acquisition puts the most talented photographers in the state and incredibly powerful technology under the same roof, which will ultimately benefit our clients across the country.”

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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