In what we think is a huge win for real estate professionals, Market Leader has acquired RealEstate.com, one of the best domain names not just in real estate but on the Web overall.
This is the latest in a series of strategic moves in recent months that solidify Market Leader’s position as a leading marketing and technology partner to the real estate industry. Earlier this year, Market Leader released the a new click-to-close software platform, which is now being used by Keller Williams to power its award-winning eEdge platform.
The company has also continued to extend and enhance this platform with the acquisitions of kwkly, a leading mobile lead generation solution, and SharperAgent, one of the industry’s leading real estate marketing suites, and with the launch of Market Insider, a comprehensive neighborhood information tool.
The tech press are already calling this the “buy of the century,” with The Domains saying it’s “one of the best buys in the last 5 years in the domain space.” The story went further to say the domain should have fetched $25 million or more on the open market.
More importantly, this is a big win for real estate professionals. Steve said as much in the company’s press release this morning:
“Market Leader’s leadership with this and other recent strategic acquisitions demonstrates their willingness to take advantage of the attractive opportunities made available to them by the downturn in real estate,” said Steve Murray, editor of REAL Trends. “The acquisition of RealEstate.com is a key move for them and should mean increased benefits for their brokerage customers.”
We’re excited to see what Market Leader has in store for this site, to expand what they’re offering to help brokerages across the country grow their business. We truly anticipate a model with the brokerage’s best interest in mind, which has always been the core values at REAL Trends. As always we will keep you posted on this development and more through the REAL Trends blog, newsletter, email updates, and through the new realtrends.com.