Luxury Real Estate Network Issues White Paper on the New Rules of Luxury Living

A well-kept traditional American home.
 
Luxury Portfolio International® just a white paper on “The New Rules of Luxury Living,” developed to give its member firms a deeper understanding of the journey of luxury and what it means to the affluent demographic today.
 
Several key takeaways are explored in detail in the white paper, available exclusively through LuxuryPortfolio.com centered around the understanding that the desire to possess luxurious things remains important to the affluent, even in the post-recession economy.
 
The paper looks to the past to understand how historically the leader-class of the past would describe luxury as a birthright, the possession of which was proof of their rank. Today, luxury consumers describe their access to luxury in a very different way. In fact, luxury today is most commonly a result of a lifetime of hard work and strong desire and no longer something that simply divides the affluent from others. Rather, it is a signal to one’s self of being victorious over the challenges of life.
 
“The research and data gathered in our white paper helps gain insight into luxury consumer’s wants and desires, as it relates to their buying habits and consumption of luxury goods and real estate,” said Stephanie Pfeffer Anton, Luxury Portfolio executive vice president.  “A great deal of information is readily available to consumers, and a good sales person should be equipped with the knowledge and a deeper understanding of the consumer to offer a higher level of service throughout the sale, whether it involves a home or another luxury product.”
 
Further, the research concludes that success and, ultimately, affluence begin with being educated, embracing hard work, seizing opportunity and pursuing passions first and financial gain second. As a result of the Great Recession today’s affluent have learned to be financially responsible, resourceful shoppers who work to secure their families’ happiness and quality of life. For affluent families worldwide the number one goal in life has become fulfillment—at work, at home and in their personal development.

 
A summary of the white paper is available on LuxuryPortfolio.com/WhitePaper.

 
The study was sponsored by Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World® – the largest global network of premier locally branded companies dominated by powerful independent luxury brokerages. Luxury Portfolio has partnered with YouGov to author its latest insights on the luxury consumer.
 

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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