John Peyton of Realogy Wants People to Succeed — LORE Magazine Fall 2017


Welcome to the fall 2017 edition of LORE magazine! We’re bringing you the amazing stories of the lives of real estate (LORE) professionals in an online publication.

In This Issue

John Peyton: A Creative Mind

With a gift for art and business, the new leader of the Realogy Franchise Group (RFG) brings his talents from the corporate world to real estate.

Secondary Feature

Giveback Homes: Be the Change in the World

Social responsibility is more than a buzz phrase to these entrepreneurs who founded a way for real estate professionals and brokers to build a social impact program.

Third Feature

2017 REAL Trends The Thousand, as advertised in The Wall Street Journal

It’s All About the People

This years’ The Thousand all have one thing in common—they’re passionate about people. Find out more about these savvy professionals.


Saving the World: Food Equals Love for 600 Needy Children

This Arizona Realtor® is doing extraordinary things for her customers, her family and her community.

Professional Profile: Hard Work Pays Off

What does it take for Marty Rodriguez to be a top performer year after year? A strong work ethic instilled in her by her parents and a love of serving people.

Do you have a story to tell? If so, please email Tracey Velt, REAL Trends editor of publications at [email protected].





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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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