Lone Wolf Introduces Link to Transform Real Estate Transactions

Real estate’s first two-way transaction management and back office integration to be released in April.

Lone Wolf Technologies, maker of residential real estate software, has announced that Link, the first of its kind two-way transaction management and back-office integration, will be released in April.

Lone Wolf's Link | REAL Trends

Link is a two-way integration between TransactionDesk and brokerWOLF, Lone Wolf’s transaction management and back office and accounting solutions, respectively. The integration sends transactional data from the agent to the back office—and back again—in real time. This ensures agents and the brokerage’s staff always have the same transaction information and can communicate changes to each other in an instant, which provides a seamless transaction experience and saves both parties a significant amount of time on every deal. With over 700,000 real estate agents subscribed to TransactionDesk and over 4,000 real estate brokerages using brokerWOLF, Link has the potential to transform real estate transactions for a massive number of agents and brokerages in North America.

“We’re elated to release Link to the real estate industry,” said Jack Blaha, CEO of Lone Wolf Technologies. “For the first time, agents and brokerages can share transaction and back office information in real time. This means simpler and faster transactions for all of the parties involved, whether they’re an agent, Broker/Owner, staff, or even a home buyer or seller. I’m confident Link will set the standard for real estate transaction management in North America.”

TransactionDesk is an online transaction management solution featuring eSignature, forms, MLS integration, document storage, broker dashboards, broker file review, transaction templates, and company-wide checklists. brokerWOLF is a back office and accounting solution that combines traditional accounting functions, such as commissions, with operational functions, such as transactions. By connecting both solutions, Link gives brokerages one platform to manage their transactions from contract to close to general ledger. This reduces their risk of non-compliance and issuing funds too early, and improves the transaction experience brokerages can provide to their office, agents, and clients.

“Link is the most important development in real estate technology in some time,” said Matt Goddard, General Manager of Back Office at Lone Wolf. “Link connects two industry-leading products, TransactionDesk and brokerWOLF, in a way that’s never been done before. The impact this will have on the real estate industry is significant. With agents and brokerages in lockstep on every deal, I expect Link will redefine the transaction experience and become the future of real estate transaction management. Lone Wolf is the only company that can provide it.”

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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