Kentwood Real Estate Unveils Fresh Look for Iconic Brand 

Kentwood Real Estate Unveils Fresh Look for Iconic Brand 

Colorado’s Elite Luxury Real Estate Brokerage Caps off 2018 with New Modern Branding.

kentwood real estate

Kentwood Real Estate, Colorado’s elite luxury brokerage, is stronger than ever from its best-in-class top-producing REALTORS® to its Northern expansion recently announced. Taking the iconic brand a step further in today’s modern real estate landscape, Kentwood President and CEO Gretchen Rosenberg today revealed a refreshed Kentwood Real Estate brand to hundreds of REALTORS® at its all-company meeting.

kentwood real estate“Our new branding is a representation of our elite group of Colorado’s top-producing brokers, said Rosenberg.

All great brands, including Kentwood, must evolve and adapt. This new modern look takes the legacy of the Kentwood tree and color palette and brings it to the next level, which I have no doubt will give our brokers an advantage in today’s progressive digital real estate era.”

The iconic green Kentwood tree has been updated to be brighter and more modern, which appeals to Colorado’s current and future home buyers and sellers – while being instantly distinguishable as Kentwood. The Kentwood tree is the symbol of the brand’s roots in Colorado and of the commitment to the building blocks of home and the strength of the community.

“While companies naturally change over time, we will never lose sight of who we are and who we serve,” added Rosenberg. “Refreshing Kentwood’s legacy brand was an essential next step across our residential, luxury and commercial branches to offer our clients and brokers a visual representation of our evolution in the modern luxury space.”

According to Rosenberg, input from over 35 internal and external stakeholders factored into the initial steps of the new brand statement and meaning. From there, a focus group of Kentwood’s management and leadership team worked closely with the imaging agency, Studio Mast, to finalize the brand refresh, which is the second time in the 37-year history of the esteemed brokerage.

In the coming months, Coloradans will begin to see the new logo on yard signs, office fronts and in advertising materials. The fresh take on the iconic brand will also be displayed on Kentwood.com and social media.

About Kentwood
Kentwood Real Estate is dedicated to building on its legacy of being “Colorado’s Premier Real Estate Company” through the highest producing, most knowledgeable, caring and experienced brokers in the country who offer the highest quality customer service experience. Kentwood produces more sales volume per agent than 99 percent of the real estate companies in the U.S.

Kentwood Real Estate is comprised of Kentwood Real Estate DTC, Kentwood Real Estate Cherry Creek, Kentwood City Properties in downtown Denver and Kentwood Northern Properties in Fort Collins.  For more information, visit Kentwood Real Estate online at www.kentwood.com.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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