An Inside Look At ShelterZoom

Tracey Velt sits down with ShelterZoom Co-founder and Director Chao Cheng-Shorland and Amir Allen Alishahi to talk about their early-stage real estate technology startup ShelterZoom.

The company offers a complete, end-to-end solution for buying and selling real estate online. Built on Ethereum blockchain technology, the industry-first ShelterZoom platform helps standardize and streamline the offer process, provides enhanced security, reduces laborious paperwork, and delivers a better overall user experience for realtors, buyers and sellers while driving faster deals and better outcomes.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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