Industry Vet Alissa Harper Joins Inside Real Estate

Industry Vet Alissa Harper Joins Inside Real Estate

Real estate industry vet Alissa Harper has joined Inside Real Estate, the company behind tech platform kvCORE, as the new SVP of Strategic Growth. Harper brings over 15 years of experience at some of the fastest-growing tech companies in the real estate space, including RealtyGenerator, Market Leader, Trulia and Zillow Group. Most recently, she led sales & marketing at Buyside, driving triple-digit growth for the early stage start-up over the past two years.

Alissa Harper

Alissa Harper has joined Inside Real Estate as SVP, Strategic Growth.

“We’ve followed Alissa’s success in the space and are thrilled to welcome her to our world-class leadership team,” says Joe Skousen, President of Inside Real Estate. “Alissa’s powerful track record, experience and ability to build win-win enterprise relationships will prove invaluable in continuing to drive our enterprise and strategic growth efforts.”

Harper will lead strategic growth at Inside Real Estate, as the company doubles-down on providing extensive support to large brokerages and brands, along with providing the most robust and ROI-driven technology to their agents and teams. Their highly sought after platform kvCORE currently powers dozens of leading real estate firms including The Keyes Company, Baird & Warner, First Team Real Estate, eXp Realty, and Fathom Realty. Many more of the largest brokerages in the country are prepping now for their upcoming kvCORE rollout.

“I’m thrilled to be joining this amazing team,” said Alissa. “Every major brokerage and enterprise brand today is looking for that true technology partner and Inside Real Estate is uniquely positioned to be just that. Their powerful technology, executional expertise, and resources to fuel ongoing success are unmatched in this space and I’m excited to help expand our impact with top brokerages & brands.”

Alissa will join a veteran group of industry leaders and over 175 total employees at Inside Real Estate as they position themselves for continued growth this year.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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