In 2017, a few members of the REAL Trends team accompanied Realtor.com as they travelled to brokerages around the country on a mission to find the secrets to each office’s unique culture and business strategy. Simply put, the strategies they use to help them grow their businesses.
Our most recent stop brought us to United Real Estate. Here, we interviewed Peter Giese, president and co-founder of the company, which was recognized by Inc. Magazine as one of the “Fastest-Growing Companies in America” for three consecutive years! Their strategy? Build their brand with technology. But enough from us, hear it straight from Peter!
Industry friend and REAL Trends alumna Deirdre LePera interviews Peter Giese alongside Realtor.Com’s, Frederick Herot LIVE from the National Association of Realtors Conference last November. They dissect the strategies that led to United Real Estate’s success and discuss the company’s dedication to implementing a strong technology plan to vastly increase leads!
Stay tuned for more #howyougrowyourbusiness as we head into the new year! Not only will we be bringing you more great interviews with brokerages from around the country, but we will be taking our interviews on the road! First up—Keller Williams Family Reunion!
REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately-held publishing, consulting and communications company based in Castle Rock, Colorado.
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