HomeSmart International Launches Franchise Acquisition Program
Company to provide financial support to franchisees.
Phoenix-based HomeSmart International announced it has launched a massive nationwide acquisition strategy across its corporate and franchise locations. The announcement was made during the company’s annual Growth Summit and Leadership Conference in February. As part of the program, HomeSmart International will provide unprecedented and comprehensive growth support to its franchisees, including local marketing campaigns and deal financing to strategically acquire brokerages across the country.
“We’ve invested millions of dollars building out a proprietary technology platform and hiring the very best people to create a high-tech, results-driven solution for brokers and agents,” said Matt Widdows, HomeSmart International founder and chief executive officer. “With this initiative, we’ll provide a new level of service and support to our franchisees by adding an acquisition strategy to their existing growth efforts.”
HomeSmart International will consult with its franchisees and deploy a comprehensive local strategy that includes:
Prospecting for potential acquisition opportunities
Email and direct mail campaigns
“When brokerage owners of other companies are looking for an exit strategy, we want them to think of HomeSmart as the solution – regardless of brokerage size or location,” said Senior Vice President of Franchise Sales Bryan Brooks. “We are constantly searching for like-minded brokers who have aligned company cultures and want to benefit from a world-class technology stack and scaled systems for their agents.”
In the last two years, HomeSmart acquired numerous companies in Arizona, California and Colorado while maintaining an impressive organic growth strategy in the 29 states where it has a presence. Over the last three years, HomeSmart has grown by 195 percent and is now one of the largest real estate franchisors in the U.S. This new acquisition initiative will extend those opportunities from coast to coast. The program is effective immediately and several competing brokerages have already inquired for more information.
“With a potential downturn in the market, now is the time for brokerage owners to explore selling,” said Chief Operating Officer Wendy Forsythe. "HomeSmart has the technology, systems and service in place to support large-scale growth.”
HomeSmart International and its franchisees are consistently recognized by leading real estate industry and business organizations, including Inc. 5000, Real Trends 500 and Entrepreneur Franchise 500® for growth, financial stability and proprietary systems and technology.
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