HomeSmart Announces Expansion into Florida

HomeSmart LLC., has announced its entry into Florida, the 29th state in which it operates. The Sunshine State will be the fourth state in which the brokerage operates company-owned locations, including California, Colorado and Arizona, where it holds the No. 1 market share.

Florida will be HomeSmart’s first virtual platform state, which means agents will be empowered to work anywhere while supported by the company’s robust tech offerings. Using RealSmart Agent, a proprietary technology platform developed by HomeSmart, agents are able to manage every aspect of their brand and business via mobile and desktop applications. Agents will also have access to 76 statewide office workspaces, business growth tools, a marketing design center, training and readily accessible broker support.

“The combination of our proprietary technology and our 100-percent commission offering is ideal for the Florida market,” said HomeSmart founder and CEO Matt Widdows. “The HomeSmart model provides agents more time and money to focus on developing their business by equipping them with technology tools and support.”

“We are excited to serve Florida agents. A shifting market makes now the ideal time for agents to evaluate their brokerage affiliation and align their business and brand with a company like HomeSmart that can guide them through a changing business climate,” said HomeSmart COO Wendy Forsythe. “Expanding HomeSmart’s footprint across the country is a top priority.”

Led by Vice President and broker Freddy Rodriguez, the Florida location will aggressively grow to serve agents and consumers across the state. To learn more visit www.homesmart.com/florida.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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