If you seem to always miss the latest and greatest industry news it’s time to create a Google alert.
Want to stay up to date on a certain topic? Want to monitor your brokerage’s reputation? Set up a Google Alert.
First, go to Google.com/alerts. Under the settings on that page, you have many different options for making your alert specific. You may select to be alerted to specific terms, web sites, names, people and more. You can also choose how often you want to receive alerts, from what region and sources, such as web, news, blogs, videos and more. Here are some tips:
1. Think specific to get the best results. Instead of adding something generic like “real estate,” break it down to your brokerage name, your competitor’s name, or a topic, such as “smart home technology” or “Bluetooth and/or WIFI smart home technology.” Get as granular as you can so you don’t get bombarded with alerts that aren’t relevant.
2. Monitor your brokerage. Alerts could also be helpful to get feedback about your brokerages’ customer service. if you get a negative review or a customer is upset about something it can be helpful to find out immediately and resolve the problem. You can do this by receiving alerts that mention your brokerage or specific agents with your brokerage.