ERA Real Estate Expands Florida Presence Through Affiliate’s Growth

ERA Real Estate Expands Florida Presence Through Affiliate’s Growth

ERA Real Estate, a global franchising leader, announced that its franchisee, ERA Real Solutions Realty in Cincinnati, has acquired the Fort Myers-based Right Choice Realty. Through this acquisition, ERA Real Solutions will nearly double its independent sales agent count and expand into three offices in Fort Myers, one of the fastest growing cities in the country, according to the Census Bureau.

The expanded company will now operate with more than 415 agents, 9 offices, and $650 million in annual sales. Founded by Jeremy Raby in 2007, ERA Real Solutions Realty has grown to be a leader in the central and southern Ohio metro areas – offering customers property management and relocation in addition to standard real estate services. The acquisition of Right Choice Realty, which will rebrand as Right Choice Realty ERA Powered, includes its in-house title company, which Raby plans to bring to his Ohio offices.

“ERA Real Solutions Realty is the perfect example of growth through acquisition and success through ancillary businesses,” said Simon Chen, president and CEO of ERA Real Estate. “With strongholds in these two markets, ERA Real Solutions now has the ability to create a powerful and complementary referral system between its agents and offer consumers more value-add services.”

Fort Myers is a hotspot for Ohioans who are looking to purchase their second homes, a big factor in Raby’s decision to expand into the area.

“Our goal is to create a pipeline of business from Ohio to Florida,” says Raby, a Cartus Platinum broker who plans on bringing his company’s relocation services and property management to the Florida offices. “By introducing the ERA tools, products, and services, the productivity per agent in Florida should sky rocket as they have in Ohio.  I am excited to connect with like-minded agents and company owners who might be interested in a new opportunity with ERA.”

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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