Daniel Gale Sotheby’s International Realty Adds Alexa & Google Home to its Marketing Innovations
Consumers can ask their home’s worth, find available properties through voice search.
Starting this month, users of the Amazon Echo and Google Home will be able to say: “Alexa, open Long Island Real Estate” or “Hey Google, talk to Long Island Real Estate” to get information about the Long Island real estate market courtesy of Daniel Gale Sotheby’s International Realty.
Alexa and Google Home users on Long Island and in Queens will be able to use Long Island Real Estate to search listings in nearby towns and villages and receive an instant valuation of their current home by just asking. The listings search feature starts a conversation with the user about their desired location, price range and home amenities to narrow down potential new homes for them. Alexa or Google will tell the user the top three matches and send an email with links to all matches.
“We, at Daniel Gale Sotheby’s International Realty, are proud to bring the latest innovations to our clients and customers,” said Marion Weiler, Senior Vice President of Marketing and Business Development. “With millions of voice-powered assistants in homes across the country, we are excited about how it will benefit real estate consumers in our Long Island and Queens markets.”
“Through real estate voice searches conducted via Alexa and Google Home, we can reach tomorrow’s clients and customers looking to buy and sell, and provide our agents with qualified buyer, seller and rental leads,” she added.
As reported in March of this year by USA Today, purchases made through devices such as Google Home and Amazon's Echo are projected to leap from $2 billion to $40 billion by 2022 as technology improves, consumers comfort level with the devices increases and the speakers become more commonplace in homes. (Based on a study of 1,500 smart-speaker owners in December 2017 from OC&C Strategy Consultants).
“Consumers are currently using home based virtual assistants as part of their smart home system, turning lights or the thermostat on or off, locking and unlocking doors and other tasks,” said Weiler. “We’re taking the next step with them.”
“We are so proud to be at the forefront of real estate industry innovation while wearing the mantle of our organization’s experience and reputation gained over our nearly 100-year history,” said Deirdre O’Connell, Chief Executive Officer of Daniel Gale Sotheby’s International Realty. “We will continue to explore new ways to set the standards and the path for other firms to follow.”