Conversion and Merger Consultant Joins RE/MAX

Conversion and Merger Consultant Joins RE/MAX

Newly created position highlights franchise’s plan to sharpen its focus on brokerage mergers, conversions and acquisitions.
Mitch Roher

Mitch Roher

Mitch Roher originally joined RE/MAX in 2010 and played an important role in building the brand’s presence in Florida. He ranked among the network’s top three franchise sales leaders in North America from 2013 to 2017. He left RE/MAX in late 2017 to pursue other opportunities, but in late April he rejoined RE/MAX World Headquarters as its conversion and merger consultant, a newly created position.

In the new role, Roher will collaborate closely with regional leaders, franchise sales teams and RE/MAX broker/owners in U.S. corporate-owned regions looking to expand through large conversions, mergers and acquisitions.

 

“I see big opportunities for RE/MAX,” says Roher. “Every day, I’m going to be out there hunting for real estate companies to roll into our network, whether through conversion or by partnering with our broker/owners, and helping entrepreneurs recognize the value of joining RE/MAX. I’m an ally for anyone looking to grow and expand.”

Peter Luft, RE/MAX executive director of franchise sales, says the dedicated conversions and mergers position was created to increase market share and provide support to growth-minded RE/MAX broker/owners. Luft has long envisioned the role for Roher – “a great guy who I’m very, very excited to have back at RE/MAX. He’s going to supercharge our success.”

Luft notes that as more and more brokerages consider the possibility of aligning with a network, Roher is well positioned to show them the value of affiliating with RE/MAX individually or by merging with an existing RE/MAX brokerage.

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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