CENTURY 21 REAL ESTATE NAMES NICK BAILEY AS PRESIDENT AND CEO

 

Former Zillow Executive to Build on Iconic Brand’s Strong Foundation, Leadership Positioning in Global Markets

In today’s connected world, consumer expectations of products, services and experiences are continuing to rise, and in no industry are these ever-growing expectations more apparent than the real estate industry. As part of an ongoing effort to meet and exceed industry professionals’ and consumers’ ever-changing needs and expectations, Century 21 Real Estate LLC announced that Nick Bailey, formerly of the Zillow® Group, has been appointed president and chief executive officer.

“We are excited to welcome Nick Bailey to the Realogy family,” said John Peyton, president and chief executive officer of Realogy Franchise Group LLC. Realogy, a leading global provider of real estate and relocation services, is the parent company of Century 21 Real Estate LLC. “Nick brings a unique mix of leadership experience and industry insights to our company and we are eager to see him lead the CENTURY 21® brand into the future.”

Bailey has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology, and he is also a licensed broker. He is known as a revenue-generating operations leader who increases margins while mitigating the impact of economic change.

“It’s an honor to be taking the reins at CENTURY 21 at a time when this iconic brand is experiencing tremendous growth around the world, and the foundation for its success is in its recognition as a global leader in real estate services,” said Bailey. “My challenge is to build this company to its greatest market potential by inspiring, interacting and working collaboratively with the people inside and outside this organization and translating this ongoing momentum into additional share for CENTURY 21 agents.”

Bailey’s journey in real estate began at 17 when he purchased commercial property. From there, his fascination with real estate grew stronger, becoming licensed at 21 years old and becoming a broker shortly thereafter. He built a successful real estate career including buying three houses by the age of 23, learning at a young age “that the value of an agent is not in the data but the professional service, knowledge and negotiation skills he or she brings to the table.”

After 11-years at RE/MAX world headquarters, where he helped drive agent growth and retention, Bailey joined Zillow in 2012. In his most recent role as vice president, broker relations, he provided innovative online technology and marketing solutions for real estate professionals and drove the expansion of products and services through partnerships, business development and broadening of brand awareness across the industry.

“Nick’s appointment signals the beginning of a new era at CENTURY 21,” added Peyton. “We are an agent-centric company, and with Nick’s analytical understanding of the needs and wants of today’s digital consumers, he will immediately begin fostering a culture of developing and retaining high-performing talent within C21® that leverages the company’s branding and marketing, knowledge-base and the Realogy Franchise Group’s ‘Centers of Excellence’ in delivering an unparalleled value proposition for personal and professional growth.”

 

About Century 21 Real Estate LLC

Century 21 Real Estate LLC is comprised of approximately 7,450 independently owned and operated franchised broker offices in 79 countries and territories worldwide with more than 115,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com,century21global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

 

 

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After earning her bachelor’s degree in journalism at the University of Central Florida, Tracey set out in the real world at Florida Realtors in 1994 as a communication assistant, working her way up to editor in chief of Florida Realtor magazine. In 2004, she left the association to start her freelance writing and editing business. One of her first clients was REAL Trends, and she started working for the organization in 2005. In 2014, Tracey was promoted to editor in chief of publications for REAL Trends. She handles the writing and editing of all REAL Trends publications and marketing materials, including LORE Magazine, the REAL Trends newsletter and the blog. She is also the primary podcast interviewer where she conducts interviews with top real estate industry leaders and affiliated industry leaders. Tracey is married with two children.

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